Endpoint Management
Backup & Cyber Resilience
Identity & Access
Network Security & SASE
Most organisations own the first and assume they bought the second. Four routes below; each answers a different failure — and each is its own guide.
Acronis documents that its immutable storage is in governance mode by default — an administrator can disable it. Rubrik documents that its Retention Lock needs two authorised officers and Rubrik Support to remove. Both say “immutable”. One word, two purchases.
Something was lost, corrupted or deleted. You need it back.
Your data is in someone else's cloud, and they are not backing it up for you.
The site is down. You need to run somewhere else, fast.
An attacker got in and went for the backups first.
Events send people here more often than job descriptions. If one of these is your week, it already names your route.
A file share was deleted three weeks ago
Backup & Recovery
A leaver's mailbox is gone and legal wants it
SaaS Backup
The data centre flooded, or the cluster won't boot
Disaster Recovery
Ransomware — and the backup console is empty
Cyber Recovery
Your hypervisor is changing (VMware → AHV / Proxmox)
Backup & Recovery
The insurer asked how your backups are immutable
Cyber Recovery
Nobody confuses the definitions. They confuse the pairs. Four overlaps, and the one question that settles each:
Do you need the data back, or the business back?
Buy backup when you needed DR and the restore takes two days over a 1 Gbps line while the business waits. Buy DR when you needed backup and you own a second site that faithfully replicated last week's deletion — with no copy from before it.
Who is responsible for this data — the platform, or you?
Assume the server backup covers Microsoft 365 and discover, at the point of loss, that Microsoft's shared-responsibility model made the data yours and the retention policy kept nothing. Buy SaaS backup for the data centre and you have bought the wrong engine entirely.
Is the copy you will restore from trustworthy?
Buy DR as the ransomware plan and the replica carries the encryption to the second site within its RPO — seconds, if you paid for the good tier. Buy cyber recovery when you needed DR and you have a locked copy and no fast place to run it.
Can an admin credential delete your backup?
Own a backup product that supports immutability, leave it in governance mode or on a bucket without object lock, and the attacker with the backup admin's password deletes the copies before encrypting. Buy a vault without a backup engine and you have a very safe empty bucket.
Compare any two terms
Cannot be modified or deleted inside retention — enforced by storage, a custodian, the platform, or a flag an admin can clear.
The Cyber Recovery boundary section →Where the attacker's credentials and network cannot reach — logical (separate tenant) or physical (tape).
The Cyber Recovery boundary section →The difference
Immutable says the copy cannot be modified or deleted inside its retention — enforced by storage, a custodian, the platform, or a flag an admin can clear. Air-gapped says the copy sits where the attacker's credentials and network cannot reach — logically (separate tenant) or physically (tape). A copy can be either, both, or — with a firewall rule and shared admin credentials — neither while claiming both.
These are not tiers of the same product. They answer different failure modes — a tool that handles accidental deletion perfectly may be useless against deliberate destruction. Each route’s guide resolves only the four its buyer confuses.
Every product on every route copies data successfully every night. What you are buying is the day you need it back — at volume, over your network, from a copy that was not deleted or encrypted first. Rehearse the restore you will need, not the backup you have scheduled; if it has never been rehearsed, the RPO, the RTO and the immutability are all unknown.
Per workload, per TB front-end, per TB back-end, per user, per device — none of those numbers includes the storage the copies sit on, the second site, the vault, or the egress on the day. It is frequently larger than the licence. Every guide states storage apart from the licence on every pricing block, on purpose.
RBI, SEBI CSCRF and IRDAI expect documented RPO/RTO, drill evidence and data in India for regulated entities; DPDP lands around May 2027. Residency is documented for Druva (Pune-built, AWS Mumbai), Commvault Cloud’s India SaaS regions, Acronis (Mumbai), Barracuda Cloud-to-Cloud (India DC) and Veeam Data Cloud (Central India) — on every shortlist where it is documented, flagged where it is not, and your own design where you run the storage.
Every backup product on these pages can be made immutable; almost none is by default; and the word covers four materially different guarantees — storage-enforced, vendor-controlled, platform-enforced, or a flag an administrator can clear. The question to ask of any product on any route is who can delete a backup inside its retention, and what it takes. The cyber-recovery guide tabulates the answer per SKU.
The copy is the small number. The restore, the storage and who can delete the copy are the purchase.
Backup vendors are absorbing cyber recovery and security posture — the lock, the scan, the clean room, the threat hunt — and Veeam, Rubrik and Cohesity now describe themselves as data security or data resilience rather than backup. Security vendors are absorbing backup from the other side (Acronis, Barracuda, NinjaOne: one agent for protection and the copy). Buying two of these today often means buying one thing twice — or buying the brand instead of the guarantee.
Buy for the seam that is moving, not last year’s org chart — and buy the guarantee, not the brand.
A large share of buyers in this category already hold a mechanism for part of the thing they are about to purchase — and a larger share hold something that is called backup and is not.
If the half you need is already on your invoice, we say so. It costs us a sale and saves you one.
Four meters live in this category — and a fifth, storage, under all of them. Which one you are quoted tells you which route you are in; order of magnitude here, the tier- and term-matched USD + INR number is each guide’s job.
Five vendors span three or four routes; every product on the guides is mapped by SKU, not by vendor. Zerto (HPE), Veritas NetBackup appliances, Keepit and Dell PowerProtect Cyber Recovery are named in the guides where relevant but have no TechBag intel pages yet, so they are not ranked. Seqrite sells no backup product and is not on this category.
Know your route and want it narrowed to a shortlist? That’s the next page’s job — or ours.
Talk to an advisorVendor-neutral · no gated content