Securden
The unified identity-security platform — PAM, EPM, IGA, CIEM and AI-identity security in one, protecting human, machine and AI identities with refreshingly simple per-user pricing. Trusted by NASA, Shell and Coca-Cola. This hub is your complete intel file.
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Same software. Better outcome — at a lower cost.
The company, at a glance
Quick answer
Eight intel pages. One identity platform.
The unified identity-security suite — every card is a complete intel page, across PAM, password vault, EPM, vendor PAM, self-service, IGA, CIEM and machine/AI identity.
Securden Unified PAM
Control every privileged access, simply.
Vaulting, JIT access, session recording and least privilege in one, priced per user with no limits on connections or passwords.
Password Vault for Enterprises
Every password, secured and shared safely.
Vaults business passwords, secrets and keys, shares them without exposing them, enforces rotation policy and audits every access.
Endpoint Privilege Manager
Eliminate local admin, enforce least privilege.
Removes standing local-admin rights and grants elevation just-in-time, app by app, closing the biggest endpoint attack path.
Securden Vendor PAM
Give vendors access — safely, briefly.
Time-bound, recorded, least-privilege access for vendors, contractors and MSPs, without VPNs, agents or standing accounts.
Password Self-Service (SSPR)
Users reset their own passwords, safely.
Users reset passwords and unlock accounts themselves with strong verification, cutting the biggest source of helpdesk tickets.
Identity Governance (IGA)
The right people, the right access.
Defines who should access what, runs access reviews and certifications, automates joiner-mover-leaver and proves compliance.
Cloud Entitlements (CIEM)
Tame cloud over-permissioning.
Discovers and right-sizes over-permissioned identity entitlements across AWS, Azure and GCP, enforcing least privilege in cloud.
Machine & AI Identity Manager
Secure the machine and AI identities.
Non-Human Identity Manager plus AI Agent Security: finds service accounts, secrets, tokens and AI agents, and governs their access.
Securden PAM-as-a-Service (PAMaaS)
Also availableSecurden's cloud-delivered PAM — the same unified PAM, consumed as a service, for organisations that prefer SaaS.
Securden for MSPs
Also availableMulti-tenant PAM built for managed service providers — managing privileged access across many client environments.
Securden sells across 3 of the products TechBag carries in identity & access. The Identity & Access guide shows how the category splits and which part is yours. →
Why “unified & simple” is the whole story
Legacy PAM won on depth but lost on complexity and per-connection pricing — powerful, but slow to deploy and costly. Securden bet on unified, simple identity security — PAM, EPM, IGA, CIEM and AI identity in one platform, per-user priced with no limits. PAM you’ll actually deploy.
Unified PAM
Vaulting, just-in-time access, session recording and least privilege in one — the privileged-access core, with simple per-user pricing.
EPM + Vendor PAM
Removing local admin rights (EPM) and granting safe just-in-time access to vendors and contractors (Vendor PAM) — two of the biggest access risks, addressed.
IGA + CIEM
Identity governance (who should have what, access reviews, JML) and cloud entitlement management (right-sizing cloud permissions) — governance across on-prem and cloud.
Machine & AI Identity
Securing the machine identities (service accounts, secrets) and AI agents that now vastly outnumber humans — the fastest-growing identity risk.
Unified & simple
One platform for the full identity spectrum (human, machine, AI), with a refreshingly simple, all-inclusive, per-user pricing model — modern and cost-effective.
Start with your biggest identity risk — privileged access, local admin, vendors or machine/AI identity — and expand across one unified platform.
Peer & market recognition
Every claim on this hub traces to one of these public signals.
First unified identity platform
PAM+EPM+IGA+CIEM+AI
NASA, Shell, Coca-Cola
Harvard Medical, IKEA, BigBasket
Simple, all-inclusive
Per-user, no limits
Human + machine + AI
The full spectrum
Complete PAM
Vault, JIT, sessions, EPM
AI Agent Security
Machine & AI identities
On-prem or PAMaaS
Buyer's choice
MSP-ready
Multi-tenant
The company in six figures
See the platform, hear the pitch
What's New in Securden Unified PAM
Securden's unified PAM platform, from Securden.
Securden Password Vault for IT Teams — Overview
The password vault that anchors the platform.
Just-in-Time Access for Privileged Access Security
JIT access — standing privileges eliminated.
Where Securden sits — the grids
Two company-level views you won’t find on any vendor site — tap any dot for the rationale. The category-level grid lives on the product page.
Securden Across Its Identity Suite
Each dot is a Securden product: competitive position vs category momentum.
The flagship — complete PAM, simple per-user pricing.
The Depth × Simplicity Map
PAM depth vs simplicity & cost — the axis war of identity security.
Unified identity-security challenger: PAM, EPM, IGA, CIEM and AI identity in one, with simple per-user pricing.
Positions are TechBag’s illustrative synthesis of public review-platform standings and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
New to this? Learn it properly.
Zero-jargon starting points, in reading order. Each links into the deep education on the product page.
Where should you start with Securden?
Answer three questions; we’ll point you at the right starting product. No email required — this isn’t that kind of quiz.
1. What's your most pressing identity-security need?
2. Which sentence sounds most like you?
3. What does success look like?
What is PAM?
Privileged Access Management — why privileged accounts are the #1 attack target and how PAM secures them.
Read →Vaulting + JIT + sessions
The core of PAM — vaulting credentials, just-in-time access, and session recording.
Read →What is EPM?
Endpoint Privilege Management — removing local admin rights, the biggest endpoint attack path.
Read →Human, machine & AI identities
Why machine and AI identities now vastly outnumber humans — and why they need securing.
Read →Vendor / third-party access
How just-in-time vendor PAM replaces risky VPNs and standing accounts for third parties.
Read →Securden vs the field
The honest matrix vs CyberArk, Delinea, BeyondTrust and ARCON — depth, simplicity, cost.
Read →The acronym decoder
Every term on these pages, in one place- PAM
- Privileged Access Management — securing, controlling and auditing privileged/admin access.
- Vaulting
- Storing privileged credentials in a secure vault, never exposed directly to users.
- JIT access
- Just-in-time access — granting privileged access only when needed, then revoking it.
- Session recording
- Recording privileged sessions for audit and forensics.
- EPM
- Endpoint Privilege Management — removing local admin rights and elevating just-in-time.
- Least privilege
- Giving each identity only the access it needs — no standing over-privilege.
- Vendor PAM
- Just-in-time privileged access for external users (vendors, contractors).
- IGA
- Identity Governance & Administration — who should have access to what, and proving it.
- CIEM
- Cloud Infrastructure Entitlement Management — right-sizing cloud permissions.
- Machine identity
- Non-human identities — service accounts, secrets, tokens, API keys.
- AI identity
- The identities of AI agents — a fast-growing new identity type to secure.
- SSPR
- Self-Service Password Reset — letting users securely reset their own passwords.
Buy it like you’ve done this before
The procurement playbook TechBag runs with IT buyers — steps, licensing cheat-sheet, and the pitfalls that cost quarters.
Start with your identity risk
Privileged accounts, local admin, vendors, or machine/AI identities? Name the primary risk first; Securden covers them all, and TechBag scopes it free.
Value the unified, simple model
One platform (PAM+EPM+IGA+CIEM+AI) with all-inclusive per-user pricing and no per-connection or per-password limits. Weigh the platform, not one module.
PoC on your real environment
Vault real privileged credentials, grant JIT access, remove local admin or secure service accounts in your own environment. Securden deploys fast.
Plan the identity lifecycle
Beyond PAM, plan for IGA (access reviews, JML), CIEM and machine/AI identity; one platform lets you expand without new vendors.
Weigh depth vs simplicity & cost
CyberArk is the deepest, most premium PAM; Securden competes on unified breadth, simplicity and cost. Decide which matters more.
Buy and run it via TechBag
TechBag handles licensing, deployment (on-prem or PAMaaS), PoCs and support with GST invoicing; Securden’s simple pricing keeps quotes clean.
The licensing cheat-sheet
| Product | Licensing model | How you enter | Best for |
|---|---|---|---|
| Securden Unified PAM | Per user, all-inclusive | All PAM features, no limits | Privileged access management |
| Endpoint Privilege Manager | Per endpoint / user | Remove admin, elevate JIT | Endpoint least privilege |
| Vendor PAM | Per vendor user | JIT third-party access | Secure vendor access |
| IGA / CIEM / AI identity | By scope | Governance, cloud, non-human | Full identity lifecycle |
Securden prices simply — all-inclusive, per-user, no connection/password limits. TechBag models the mix and quotes in INR/GST.
Five pitfalls that cost buyers quarters
Buying PAM by connection/password count
Legacy PAM often prices by connections or passwords managed, inflating cost. Securden’s per-user model avoids it; when comparing, check rivals for hidden per-connection limits.
Ignoring local admin (EPM)
Vaulting alone leaves standing local-admin rights on endpoints, a separate route for attackers. Pair PAM with EPM for real least privilege; Securden does both.
Forgetting machine & AI identities
Service accounts, secrets and AI agents outnumber human identities, yet many PAM programmes cover only people. Scope Securden’s Machine & AI Identity Manager.
Standing vendor access
Standing vendor accounts and VPN access are a top breach cause. Vendor PAM’s just-in-time, recorded access with no standing account is far safer.
Buying depth you won't use vs simplicity you will
CyberArk is powerful but complex and premium. If you won’t use that depth, a simpler unified platform you actually run, like Securden, may secure more.
The evaluation kit
Each intel page carries an 8-question vendor checklist and a value calculator:
Skip the homework entirely
Bring your requirements and current tool bills — a TechBag advisor models the whole decision for you.
Book a discovery call →The forces shaping this market
Six trends with momentum scores (TechBag’s read of analyst and market signals) — and what each means for your next decision.
Category momentum — estimated market growth
Illustrative CAGR synthesis**Directionally consistent with public analyst forecasts; verify exact figures before quoting. The takeaway: machine/AI identity and CIEM compound fastest — exactly where Securden's unified platform is placed.
Machine & AI identities explode
Service accounts, secrets and now AI agents outnumber humans and are the fastest-growing attack path.
What it means for you
Securing machine and AI identities is the new frontier; scope it now.
Identity-security convergence
PAM, EPM, IGA and CIEM are converging into unified identity-security platforms instead of point tools.
What it means for you
Buy a unified platform, not disconnected identity point tools.
Identity is the new perimeter
Cloud and remote work made identity, not the network edge, the main attack surface — privileged identity most.
What it means for you
Identity security, especially PAM, is now foundational, not optional.
Just-in-time everything
Standing admin rights and permanent vendor accounts are giving way to just-in-time access.
What it means for you
JIT access dramatically shrinks the attack window; prioritise it.
Simple, cost-effective PAM
Legacy PAM’s complexity and per-connection pricing pushed buyers toward simpler, all-inclusive platforms.
What it means for you
PAM you'll actually deploy beats powerful PAM that sits shelfware.
India's DPDP & RBI drive PAM
RBI/SEBI cyber norms and India's DPDP Act press regulated organisations to govern and audit privileged access — squarely PAM work.
What it means for you
PAM is increasingly a compliance requirement in India; scope it.
Questions buyers ask about Securden
Ready to shortlist Securden?
Open any of the eight intel pages for the deep dive, or let a TechBag advisor build the case with you — identity-security scoping, PoCs, compliance (DPDP/RBI) mapping, quotes, GST invoicing and support included.
Stats, positions and figures are illustrative syntheses of public materials; verify before purchase.