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Securden
The unified identity-security platform — PAM, EPM, IGA, CIEM and AI-identity security in one, protecting human, machine and AI identities with refreshingly simple per-user pricing. Trusted by NASA, Shell and Coca-Cola. This hub is your complete intel file.
The company, at a glance
Quick answer
Securden is a fast-rising identity-security company that positions itself as the world's first truly unified identity security platform — bringing Privileged Access Management (PAM), Endpoint Privilege Management (EPM), Identity Governance & Administration (IGA), Cloud Infrastructure Entitlement Management (CIEM) and AI/machine-identity security into one package, to protect the full spectrum of modern identities: human, machine and AI. Its flagship, Securden Unified PAM, centrally controls, audits and records all privileged access — vaulting credentials, granting just-in-time (JIT) access, recording sessions and enforcing least privilege — and is known for a refreshingly simple, all-inclusive, per-user pricing model (all premium PAM features, no limits on connections or passwords managed). Around it, Securden offers Password Vault for Enterprises, Endpoint Privilege Manager (eliminating local admin rights), Vendor PAM (JIT third-party access), Password Self-Service, and its newer IGA, CIEM and Machine/AI Identity Manager. Trusted by organisations from NASA and Shell to Harvard Medical School, Coca-Cola and BigBasket, Securden is a compelling, modern, cost-effective identity-security choice — and TechBag is its India partner.
Eight intel pages. One identity platform.
The unified identity-security suite — every card is a complete intel page, across PAM, password vault, EPM, vendor PAM, self-service, IGA, CIEM and machine/AI identity.
Securden Unified PAM
Control every privileged access, simply.
The complete PAM platform — vaulting privileged credentials, granting just-in-time access, recording sessions, and enforcing least privilege, all in one. Known for a refreshingly simple, all-inclusive, per-user pricing model with no limits on connections or passwords managed.
Password Vault for Enterprises
Every password, secured and shared safely.
Centralized credential management for the enterprise — vaulting business passwords, secrets and keys, sharing them securely without exposing them, enforcing strong-password and rotation policies, and auditing every access. The vault foundation of identity security.
Endpoint Privilege Manager
Eliminate local admin, enforce least privilege.
Endpoint Privilege Manager removes standing local-admin rights from users and grants elevation just-in-time, application-by-application — closing the biggest endpoint attack path (local admin) while letting people still do their jobs. Least privilege, made practical.
Securden Vendor PAM
Give vendors access — safely, briefly.
Just-in-time privileged access for external users — third-party vendors, contractors, MSPs — without VPNs, agents or standing accounts. Grant time-bound, recorded, least-privilege access to exactly what they need, then revoke it. The safe way to grant vendor access.
Password Self-Service (SSPR)
Users reset their own passwords, safely.
Self-service password reset and account unlock — letting users securely reset forgotten passwords and unlock accounts themselves, cutting the single biggest source of helpdesk tickets while enforcing strong verification. Productivity up, helpdesk load down.
Identity Governance (IGA)
The right people, the right access.
Identity Governance & Administration — defining and enforcing who should have access to what, running access reviews and certifications, automating joiner-mover-leaver, and proving compliance. Governing identity across its lifecycle, part of the unified platform.
Cloud Entitlements (CIEM)
Tame cloud over-permissioning.
Cloud Infrastructure Entitlement Management — discovering and right-sizing the vast, over-permissioned identity entitlements across your cloud (AWS, Azure, GCP), enforcing least privilege in the cloud where identity is the new perimeter. The cloud-identity layer.
Machine & AI Identity Manager
Secure the machine and AI identities.
Non-Human Identity Manager (NHIM) plus AI Agent Security & Governance — discovering and securing the machine identities (service accounts, secrets, tokens) and the new AI agents that now vastly outnumber humans, and govern what they can access. Identity security for the human-machine-AI spectrum.
Securden PAM-as-a-Service (PAMaaS)
Also availableSecurden's cloud-delivered PAM — the same unified PAM, consumed as a service, for organisations that prefer SaaS.
Securden for MSPs
Also availableMulti-tenant PAM built for managed service providers — managing privileged access across many client environments.
Why “unified & simple” is the whole story
Legacy PAM won on depth but lost on complexity and per-connection pricing — powerful, but slow to deploy and costly. Securden bet on unified, simple identity security — PAM, EPM, IGA, CIEM and AI identity in one platform, per-user priced with no limits. PAM you’ll actually deploy.
Unified PAM
Vaulting, just-in-time access, session recording and least privilege in one — the privileged-access core, with simple per-user pricing.
EPM + Vendor PAM
Removing local admin rights (EPM) and granting safe just-in-time access to vendors and contractors (Vendor PAM) — two of the biggest access risks, addressed.
IGA + CIEM
Identity governance (who should have what, access reviews, JML) and cloud entitlement management (right-sizing cloud permissions) — governance across on-prem and cloud.
Machine & AI Identity
Securing the machine identities (service accounts, secrets) and AI agents that now vastly outnumber humans — the fastest-growing identity risk.
Unified & simple
One platform for the full identity spectrum (human, machine, AI), with a refreshingly simple, all-inclusive, per-user pricing model — modern and cost-effective.
Start with your biggest identity risk — privileged access, local admin, vendors or machine/AI identity — and expand across one unified platform.
Peer & market recognition
Every claim on this hub traces to one of these public signals.
First unified identity platform
PAM+EPM+IGA+CIEM+AI
NASA, Shell, Coca-Cola
Harvard Medical, IKEA, BigBasket
Simple, all-inclusive
Per-user, no limits
Human + machine + AI
The full spectrum
Complete PAM
Vault, JIT, sessions, EPM
AI Agent Security
Machine & AI identities
On-prem or PAMaaS
Buyer's choice
MSP-ready
Multi-tenant
The company in six figures
See the platform, hear the pitch
What's New in Securden Unified PAM
Securden's unified PAM platform, from Securden.
Securden Password Vault for IT Teams — Overview
The password vault that anchors the platform.
Just-in-Time Access for Privileged Access Security
JIT access — standing privileges eliminated.
Trusted by NASA, Shell, Coca-Cola & Harvard Medical School
Where Securden sits — the grids
Two company-level views you won’t find on any vendor site — tap any dot for the rationale. The category-level grid lives on the product page.
Securden Across Its Identity Suite
Each dot is a Securden product: competitive position vs category momentum.
The flagship — complete PAM, simple per-user pricing.
The Depth × Simplicity Map
PAM depth vs simplicity & cost — the axis war of identity security.
The unified identity-security challenger — PAM, EPM, IGA, CIEM and AI identity in one, with refreshingly simple per-user pricing. Modern, cost-effective, fast-rising.
Positions are TechBag’s illustrative synthesis of public review-platform standings and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
New to this? Learn it properly.
Zero-jargon starting points, in reading order. Each links into the deep education on the product page.
Where should you start with Securden?
Answer three questions; we’ll point you at the right starting product. No email required — this isn’t that kind of quiz.
1. What's your most pressing identity-security need?
2. Which sentence sounds most like you?
3. What does success look like?
What is PAM?
Privileged Access Management — why privileged accounts are the #1 attack target and how PAM secures them.
Read →Vaulting + JIT + sessions
The core of PAM — vaulting credentials, just-in-time access, and session recording.
Read →What is EPM?
Endpoint Privilege Management — removing local admin rights, the biggest endpoint attack path.
Read →Human, machine & AI identities
Why machine and AI identities now vastly outnumber humans — and why they need securing.
Read →Vendor / third-party access
How just-in-time vendor PAM replaces risky VPNs and standing accounts for third parties.
Read →Securden vs the field
The honest matrix vs CyberArk, Delinea, BeyondTrust and ARCON — depth, simplicity, cost.
Read →The acronym decoder
Every term on these pages, in one place- PAM
- Privileged Access Management — securing, controlling and auditing privileged/admin access.
- Vaulting
- Storing privileged credentials in a secure vault, never exposed directly to users.
- JIT access
- Just-in-time access — granting privileged access only when needed, then revoking it.
- Session recording
- Recording privileged sessions for audit and forensics.
- EPM
- Endpoint Privilege Management — removing local admin rights and elevating just-in-time.
- Least privilege
- Giving each identity only the access it needs — no standing over-privilege.
- Vendor PAM
- Just-in-time privileged access for external users (vendors, contractors).
- IGA
- Identity Governance & Administration — who should have access to what, and proving it.
- CIEM
- Cloud Infrastructure Entitlement Management — right-sizing cloud permissions.
- Machine identity
- Non-human identities — service accounts, secrets, tokens, API keys.
- AI identity
- The identities of AI agents — a fast-growing new identity type to secure.
- SSPR
- Self-Service Password Reset — letting users securely reset their own passwords.
Buy it like you’ve done this before
The procurement playbook TechBag runs with IT buyers — steps, licensing cheat-sheet, and the pitfalls that cost quarters.
Start with your identity risk
Privileged accounts (PAM), local admin (EPM), vendors (Vendor PAM), or machine/AI identities? Securden covers the full spectrum in one platform. Name the primary risk first. TechBag scopes it free.
Value the unified, simple model
Securden's edge is a unified platform (PAM+EPM+IGA+CIEM+AI) with refreshingly simple, all-inclusive, per-user pricing — no per-connection or per-password limits. Weigh the whole platform, not one module.
PoC on your real environment
Run a proof-of-concept: vault your real privileged credentials, grant JIT access, remove local admin, or secure real service accounts — on your environment. Securden is known for fast, easy deployment.
Plan the identity lifecycle
Beyond PAM, consider governance (IGA — access reviews, JML), cloud entitlements (CIEM), and the machine/AI identity explosion. A unified platform lets you expand across the identity lifecycle without new vendors.
Weigh depth vs simplicity & cost
CyberArk is the deepest, most premium PAM; Securden competes on unified breadth, modern simplicity and cost-effectiveness. Scope which matters more for you — TechBag brokers the honest comparison.
Buy and run it via TechBag
TechBag is your local partner for licensing, deployment (on-prem or PAMaaS), PoCs, and support — GST invoicing throughout, with local expertise. Securden's simple pricing makes quoting clean.
The licensing cheat-sheet
| Product | Licensing model | How you enter | Best for |
|---|---|---|---|
| Securden Unified PAM | Per user, all-inclusive | All PAM features, no limits | Privileged access management |
| Endpoint Privilege Manager | Per endpoint / user | Remove admin, elevate JIT | Endpoint least privilege |
| Vendor PAM | Per vendor user | JIT third-party access | Secure vendor access |
| IGA / CIEM / AI identity | By scope | Governance, cloud, non-human | Full identity lifecycle |
Securden prices simply — all-inclusive, per-user, no connection/password limits. TechBag models the mix and quotes in INR/GST.
Five pitfalls that cost buyers quarters
Buying PAM by connection/password count
Legacy PAM often prices by connections or passwords managed, which balloons cost and complexity. Securden's all-inclusive per-user model avoids this — but when comparing, watch for competitors' hidden per-connection/per-password limits that inflate the real price.
Ignoring local admin (EPM)
Vaulting privileged credentials (PAM) is essential, but standing local-admin rights on endpoints are a huge, separate attack path. Skipping EPM leaves that door open. For real least privilege, pair PAM with EPM — Securden does both.
Forgetting machine & AI identities
Machine identities (service accounts, secrets) and now AI agents vastly outnumber human ones and are a fast-growing attack path — yet many PAM programmes focus only on humans. Scope Securden's Machine & AI Identity Manager if non-human identity is unmanaged (it usually is).
Standing vendor access
Giving vendors and contractors standing accounts and VPN access is a top breach cause. Vendor PAM's just-in-time, recorded, no-standing-account model is far safer — don't leave third-party access on the old model.
Buying depth you won't use vs simplicity you will
The deepest PAM (CyberArk) is powerful but complex and premium; if you'll never use that depth, a simpler, unified, cost-effective platform you'll actually deploy and run (like Securden) may deliver more real security. Scope honestly.
The evaluation kit
The flagship intel page carries an 8-question vendor checklist and an automation-savings calculator:
Skip the homework entirely
Bring your device counts and current tool bills — a TechBag advisor models the whole decision for you.
Book a discovery call →The forces shaping this market
Six trends with momentum scores (TechBag’s read of analyst and market signals) — and what each means for your next decision.
Category momentum — estimated market growth
Illustrative CAGR synthesis**Directionally consistent with public analyst forecasts; verify exact figures before quoting. The takeaway: machine/AI identity and CIEM compound fastest — exactly where Securden's unified platform is placed.
Machine & AI identities explode
Non-human identities (service accounts, secrets) and now AI agents vastly outnumber humans and are the fastest-growing attack path — identity security is expanding beyond people.
What it means for you
Securing machine and AI identities is the new frontier; scope it now.
Identity-security convergence
PAM, EPM, IGA and CIEM are converging into unified identity-security platforms — Securden's core positioning — rather than separate point tools.
What it means for you
Buy a unified platform, not disconnected identity point tools.
Identity is the new perimeter
With cloud and remote work, identity — not the network edge — is the primary attack surface and control point; privileged identity most of all.
What it means for you
Identity security, especially PAM, is now foundational, not optional.
Just-in-time everything
Standing privileged access (always-on admin, permanent vendor accounts) is being replaced by just-in-time access granted only when needed.
What it means for you
JIT access dramatically shrinks the attack window; prioritise it.
Simple, cost-effective PAM
Legacy PAM's complexity and per-connection pricing pushed buyers toward simpler, all-inclusive, faster-to-deploy platforms — Securden's model.
What it means for you
PAM you'll actually deploy beats powerful PAM that sits shelfware.
India's DPDP & RBI drive PAM
India's DPDP Act and RBI/SEBI cyber norms push regulated organisations to control and audit privileged access — core PAM work.
What it means for you
PAM is increasingly a compliance requirement in India; scope it.
Questions buyers ask about Securden
Ready to shortlist Securden?
Open any of the eight intel pages for the deep dive, or let a TechBag advisor build the case with you — identity-security scoping, PoCs, compliance (DPDP/RBI) mapping, quotes, GST invoicing and support included.
Stats, positions and figures are illustrative syntheses of public materials; verify before purchase.