Secure the front door. Email is where most attacks arrive — Cyera DSPM is AI-native data security posture management — it discovers & classifies your sensitive data everywhere (cloud, SaaS, IaaS, on-prem) and turns it into prioritised risk. Agentless; it claims >95% autonomous classification accuracy.
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This page covers Cyera DSPM — the flagship. The rest of the Cyera platform:
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AI-native data security posture management — discover & classify your sensitive data everywhere (cloud, SaaS, IaaS, on-prem), then act on prioritised risk. Agentless; claims >95% autonomous accuracy.
What consolidation actually replaces, dimension by dimension.
| Dimension | Unprotected / signature email | DSPM (Cyera) |
|---|---|---|
| Discovery | Manual, incomplete | Agentless, autonomous (AI) |
| Classification | Regex, brittle | AI-native (>95% claimed) |
| Coverage | On-prem or one cloud | Cloud, SaaS, IaaS & on-prem |
| Shadow data | Missed | Surfaced |
| Output | A firehose of findings | Prioritised risk posture |
| Freshness | One-off scan (decays) | Continuous |
| DPDPA residency | Guesswork | Know where data lives |
| Best fit | (varies) | AI-native data-first DSPM |
Cyera DSPM is AI-native data security posture management — it discovers & classifies your sensitive data everywhere (cloud, SaaS, IaaS, on-prem) and turns it into prioritised risk, on a best-of-breed classification engine the whole platform runs on. Honest: it’s data-first, NOT a full CNAPP — need broad cloud security? Wiz (pair, don’t replace — TechBag sells it). And precisely: Representative Vendor in the DSPM Market Guide, not an MQ Leader. TechBag scopes it & adds GST.
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Cyera connects agentlessly to your cloud, SaaS, IaaS and on-prem stores and DISCOVERS where sensitive data actually lives — including the shadow data and forgotten copies you didn’t know about. You can’t protect what you can’t see. Find it first.
Cyera’s AI-native engine classifies the discovered data by type and sensitivity — PII, PHI, PCI, secrets, IP — autonomously and at scale (it claims >95% autonomous accuracy), the deep, accurate understanding that everything else runs on. Know what it is. The genuine moat.
Cyera maps which identities (human AND non-human) can access each piece of sensitive data, and how it’s exposed — public, over-shared, over-permissioned. Data plus access plus exposure = real risk. See who can reach what.
Cyera surfaces the risk as a prioritised POSTURE — the exposed, misplaced, duplicated and over-permissioned sensitive data that matters most — so you fix what counts, not chase everything. Risk you can act on. Prioritised, not a firehose.
That same classification then powers Omni DLP (protect the data), AI Security (know what AI touches) and Data Access Governance (right-size access) — one data-first foundation, many capabilities. Classify once, protect everywhere. The data-first payoff.
One agent on every machine, one console over all of them — modules attach without a second operational world.
Cyera discovers & classifies your sensitive data everywhere — the AI-native data-first foundation — the flagship of portfolio, and paired with the human firewall.
Discover where sensitive data lives across cloud, SaaS, IaaS and on-prem — agentless, so no endpoints to deploy or maintain. Find the data, including the shadow copies. See everything, deploy nothing.
Cover the whole estate — the big clouds (AWS, Azure, GCP), SaaS apps, IaaS data stores and on-prem — in one view. Wherever your sensitive data sprawls, Cyera sees it. One map of all your data.
Surface the shadow data, forgotten copies and duplicates that quietly expand your risk — the sensitive data nobody remembers is there. Find what you forgot. Shrink the attack surface.
Classify discovered data by type and sensitivity — PII, PHI, PCI, secrets, IP — autonomously with AI (Cyera claims >95% autonomous accuracy). Know what each piece of data actually is. Accurate, at scale.
Understand not just the label but the CONTEXT — what the data is, where it came from, how it moves — so classification is meaningful, not just pattern-matched. Context beats regex. Meaningful classification.
Tune classification to your business — custom data types, regulatory categories (DPDPA, GDPR, HIPAA, PCI) and sensitivity levels — so the map matches your world. Classify for your rules. Your data, your labels.
See how sensitive data is exposed — public, over-shared, misplaced in the wrong environment — and get a prioritised risk posture, so you fix what matters. Exposure, made visible. Prioritised risk.
Map which identities — human AND non-human — can access each piece of sensitive data, so over-permissioned access shows up as risk. Data plus access equals real risk. See who can reach what.
Know exactly WHERE your sensitive data lives and how it maps to regulations (DPDPA, GDPR, HIPAA, PCI) — the foundation of data-residency compliance. Know where it lives. Residency, answered.
Turn posture into action — prioritised remediation guidance (fix the exposure, move the misplaced data, right-size the access) so teams fix what counts first. Act on the risk. Fix what matters most.
Data changes constantly — Cyera continuously re-discovers and re-classifies, so your posture stays current instead of decaying after a one-off scan. Always current. Posture, not a snapshot.
DSPM is the foundation the rest of Cyera runs on — Omni DLP, AI Security (AI Guardian + Agent Guardian) and Data Access Governance all use this classification (see those pages). Classify once, protect everywhere. One data-first core.
The overview, getting started, and protecting M365 email.
The flagship, walked through.
Discovery & classification, explained.
Why data security starts with classification.
Want a live, India-context walkthrough on your own fleet?
Book a guided demo →Here’s what genuinely sets Cyera DSPM apart (and where it’s data-first, not a full CNAPP).
The single biggest reason organisations choose Cyera DSPM is that it solves the foundational problem of data security: knowing WHERE your sensitive data actually is. The problem it solves: in modern estates — multi-cloud, SaaS-heavy, hybrid — sensitive data sprawls into places nobody tracks: shadow copies, forgotten stores, misconfigured buckets, the wrong environments. Most organisations genuinely don’t have a reliable map of their sensitive data, and every downstream control (DLP, access, compliance) is only as good as that map. You cannot protect what you cannot see. What Cyera provides: an AI-native, AGENTLESS engine that autonomously DISCOVERS sensitive data across cloud, SaaS, IaaS and on-prem — including the shadow and duplicate data — and CLASSIFIES it by type and sensitivity (PII, PHI, PCI, secrets, IP) at scale, claiming >95% autonomous accuracy. It then maps access and exposure, and prioritises the risk. Because it’s agentless and AI-native, it scales across a large estate without the manual, brittle, regex-heavy toil of legacy tools. Why it matters: an accurate, current map of sensitive data is the prerequisite for everything else — you can finally see your real exposure, prioritise remediation, answer ‘where does our regulated data live?’ and give DLP, access governance and AI security something meaningful to act on. The value: Cyera DSPM discovers and classifies your sensitive data everywhere (agentless, AI-native, high autonomous accuracy) so you can finally see — and act on — your real data risk. TechBag helps organisations deploy Cyera to map their data. TechBag helps you see what you’re protecting.
A defining strength of Cyera is the DEPTH and accuracy of its AI-native classification — and the fact that its ENTIRE platform is built on that one foundation. Why classification is everything: data security stands or falls on classification. If you mislabel data (false positives, missed sensitive data), every control downstream is wrong — noisy DLP, mis-scoped access decisions, incomplete compliance. Cyera invested in a best-of-breed, AI-native classification engine (claiming >95% autonomous accuracy) precisely because getting THIS right is what makes everything else work. What the engine does: it understands data in context (not just regex pattern-matching) — what the data is, where it came from, how sensitive it is — across structured and unstructured, cloud and on-prem, and it’s tunable to your custom types and regulatory categories (DPDPA, GDPR, HIPAA, PCI). One platform, one foundation: that same classification then powers Omni DLP (protect the data), AI Security (know what data the AI touches) and Data Access Governance (weigh the sensitivity of what an identity can reach). Why it matters: a data-first platform is only credible if its classification is genuinely good — and Cyera’s is its central bet and genuine moat. It means DLP with far less noise, access decisions that account for sensitivity, and AI security with real data context. The value: Cyera’s AI-native classification engine (best-of-breed, high autonomous accuracy, context-aware) is the moat — and because DLP, AI security and access governance all run on it, getting classification right makes the whole platform work. For data-first security, this matters. TechBag helps you validate Cyera’s classification on your data. TechBag helps you build on a solid foundation.
A key practical strength of Cyera DSPM is that it turns discovery and classification into a PRIORITISED POSTURE — telling you what to fix first — rather than dumping an unusable firehose of findings. The problem it solves: a scan that lists a million ‘findings’ is worse than useless — teams can’t action it, and real risk hides in the noise. Data security needs prioritisation: which exposed data actually matters, which misplaced data is genuinely sensitive, which over-permissioned access is a real threat. What Cyera provides: by combining classification (how sensitive is it?) with access and exposure (who can reach it, how is it exposed?), Cyera produces a risk-PRIORITISED posture — the exposed, misplaced, duplicated and over-permissioned sensitive data that matters most — with remediation guidance. And because it re-discovers and re-classifies continuously, the posture stays current instead of decaying after a one-off scan. Why it matters: prioritisation is what makes DSPM operationally useful. It lets a lean team fix the highest-risk data issues first, demonstrably reduce exposure, and keep it reduced — turning ‘we have a lot of data somewhere’ into ‘here are the ten things to fix this week’. The value: Cyera DSPM delivers a prioritised, continuously-current risk posture — so you fix the sensitive-data risk that matters, not chase everything. For actionable data security, this matters. TechBag helps organisations operationalise Cyera’s posture. TechBag helps you fix what counts.
A strength that matters especially for Indian enterprises is that Cyera DSPM directly addresses the foundational requirement of DPDPA (India’s Digital Personal Data Protection Act): knowing exactly WHERE your sensitive personal data lives, and who can access it. The problem it solves: DPDPA (and global residency rules) require organisations to protect personal data, honour data-principal rights and, in practice, understand data residency — all of which are impossible if you don’t have an accurate map of where personal data actually resides across your cloud, SaaS and on-prem estate. This is, first and foremost, a data-DISCOVERY-and-CLASSIFICATION problem. What Cyera provides: precisely that map — it discovers and classifies personal/sensitive data everywhere, tells you where it lives (residency), and maps who and what can access it — giving Indian BFSI, healthcare, IT/ITES and regulated enterprises the data foundation DPDPA compliance rests on. Why it matters: for Indian buyers, ‘where does our regulated personal data live and who can reach it?’ is fast becoming a board-level question — and Cyera answers it at the data layer. (Honest note: Cyera has no confirmed India office — it’s partner-led — so local presence and residency specifics come through the channel; TechBag helps confirm both.) The value: Cyera DSPM gives Indian enterprises the sensitive-data map — what data, where it lives, who can access it — that DPDPA compliance is built on. For India’s data-protection era, this matters. TechBag adds the DPDPA-residency scoping, INR/GST and local support. TechBag makes Cyera India-ready.
Cyera is a fast-rising, well-regarded data-security leader — and for Indian enterprises TechBag adds the honest comparison and local scoping/support that make adopting it a confident decision. Cyera the company: founded in 2021 (CEO Yotam Segev + CTO Tamar Bar-Ilan; HQ New York + Tel Aviv R&D; ~800 staff), Cyera has raised >$2.3B in about 18 months — most recently a $600M Series G in June 2026 that valued it at $12B (led by Evolution Equity) — with >$150M ARR (tripled in 2025, though still unprofitable) and roughly one in five of the Fortune 500 as customers. Gartner names it a Representative Vendor in the DSPM Market Guide (2025). It’s a genuine, fast-scaling leader in AI-native data security. Where TechBag adds value — honest comparison first: Cyera is data-first, NOT a full CNAPP like Wiz (which TechBag also sells) — it PAIRS WITH Wiz, it doesn’t replace it; Varonis is deeper on on-prem/unstructured and DAG heritage (TechBag sells it); Securiti is a broader data-governance command centre (TechBag sells it). TechBag compares all of them candidly — and is precise that Cyera is a Representative Vendor in a Market Guide, not an ‘MQ Leader’ (no DSPM MQ exists). Then the local layer: Cyera is premium/quote-only, with no confirmed India office — so TechBag adds scoping, DPDPA-residency help, INR/GST invoicing and local support. The value: Cyera is a fast-rising AI-native data-security leader — and TechBag adds honest comparison (Wiz/Varonis/Securiti), DPDPA-residency scoping, INR/GST and support. TechBag supplies it with local value. TechBag provides Cyera, made local for India.
Cyera DSPM is Cyera’s flagship — an AI-native, agentless engine that discovers and classifies your sensitive data everywhere (cloud, SaaS, IaaS, on-prem) and turns it into a prioritised risk posture, with a best-of-breed classification engine (claiming >95% autonomous accuracy) that the whole platform runs on. From Cyera (founded 2021; $12B valuation, 2026; >$150M ARR; ~1 in 5 of the Fortune 500). The honest framing — strengths, and where it’s a data-first specialist not a full platform: Cyera’s strengths are best-of-breed classification, broad estate coverage, a prioritised actionable posture, and a genuinely strong AI-security story built on that data foundation. But several honest caveats matter. (1) It is DATA-first, NOT a full CNAPP. Wiz (which TechBag also sells) is the broad cloud-security platform — cloud workloads, config, vulnerabilities, identities — with DSPM bundled in. Cyera PAIRS WITH a CNAPP (deep data layer alongside broad cloud coverage); it does NOT replace one. If you want one broad cloud-security platform, that’s Wiz’s lane. (2) Varonis is deeper on ON-PREM/unstructured data and has DATA ACCESS GOVERNANCE heritage; Microsoft Purview is BUNDLED for M365 E5. (3) Cyera is YOUNG (2021) and much of its wider breadth is ACQUISITION-built — so integration maturity across modules is a fair question (the DSPM core is the most proven). (4) Precision on Gartner: there is NO DSPM Magic Quadrant — only a Market Guide, in which Cyera is a Representative Vendor (2025); ‘MQ Leader for DSPM’ would be wrong. (5) It’s premium, quote-only. So the honest positioning: for best-of-breed, AI-native DATA discovery and classification — the strongest data-layer foundation, and a leading AI-security story — Cyera is excellent, often the best data-first choice; for a broad cloud-security CNAPP, Wiz (pair them); for on-prem/unstructured + DAG heritage, Varonis; for the widest data-governance/privacy breadth, Securiti. Many enterprises run Cyera FOR the data layer alongside Wiz’s CNAPP. TechBag scopes Cyera honestly — comparing vs Wiz, Varonis and Securiti, stating the Gartner position accurately, and licensing and supporting it locally with GST (the DPDPA-residency hook).
Your data estate (cloud/SaaS/IaaS/on-prem), your priorities (visibility, DPDPA residency), and what you already run. TechBag scopes it and is candid that Cyera is data-first (pairs with Wiz’s CNAPP, doesn’t replace it) and compares honestly vs Varonis and Securiti.
Connect Cyera’s agentless engine and let it autonomously discover and classify your sensitive data everywhere — the map of what you have, where it lives, and how sensitive it is. You can’t protect what you can’t see.
Cyera surfaces the prioritised risk — exposed, misplaced, over-permissioned sensitive data — with remediation guidance, and keeps it current continuously. Fix what matters, answer DPDPA-residency. Prioritised, not a firehose.
Turn on Omni DLP (protect the data), AI Security (AI Guardian + Agent Guardian) and Data Access Governance — all off the same classification. Validate the acquisition-built modules. TechBag supports you locally (GST).
Trusted across regulated industries in 100+ countries
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
“Cyera found sensitive data in places we had no idea about — shadow copies, misconfigured buckets, forgotten stores. The agentless discovery and the classification accuracy were genuinely a level above what we’d seen. You really can’t protect what you can’t see.”
“The classification is the whole point, and Cyera’s is the best we’ve tested — which is why we then turned on DLP and access governance off the same engine. One foundation, several controls.”
“It gave us a prioritised posture, not a firehose — ‘here are the ten highest-risk data issues’ — so a lean team could actually act. And it stays current instead of decaying after a scan.”
“For DPDPA, knowing exactly where our personal data lives was the unlock, and Cyera answered it at the data layer. TechBag scoped the residency questions and added GST.”
“Honest: we run Wiz for full cloud posture and Cyera for the data layer — they pair, Cyera isn’t a CNAPP. TechBag was clear about the split, and about the Gartner position (Representative Vendor, not an MQ).”
“Cyera is young and some breadth is acquisition-built — we validated the modules we cared about. The DSPM core was rock-solid; TechBag helped us test what mattered.”
“The AI-native classification scaled across our multi-cloud estate without the brittle regex toil of the legacy tool it replaced. Accurate, at scale, low effort.”
“Cyera is premium and quote-priced — TechBag scoped the estate, compared vs Wiz/Varonis/Securiti honestly, and added INR/GST and support. Best-of-breed data security, made local.”
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the data-security market — tap any vendor to see why it sits where it does.
Execution strength vs product vision — the classic market map, minus the paywall.
AI-native, data-first DSPM. This page's product.
The grid nobody publishes — how strong the email detection is vs how integrated with the wider security portfolio.
Data-layer classification depth.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
Wiz, Varonis, Microsoft Purview, BigID and Securiti — honest lanes; the edge is best-of-breed, AI-native classification + the strongest AI-security story. Need a full cloud CNAPP? Wiz (TechBag sells it; often pair them). On-prem/DAG? Varonis. And precisely: Representative Vendor in the DSPM Market Guide, NOT an MQ Leader (no DSPM MQ exists).
| Dimension | Cyera | Wiz | Varonis | Microsoft Purview | BigID | Securiti |
|---|---|---|---|---|---|---|
| Position | AI-native, data-first DSPM | Full CNAPP (DSPM bundled) | On-prem/unstructured + DAG | Bundled with M365 E5 | Data intelligence + privacy | Data command centre (Veeam) |
| Classification (AI-native) | Best-of-breed (claims >95%) | Good (within CNAPP) | Strong on-prem/unstructured | Good (MS data) | Strong (data intelligence) | Good |
| Coverage (cloud + on-prem) | Cloud, SaaS, IaaS & on-prem | Cloud-native (CNAPP breadth) | Deep on-prem/unstructured | MS estate (M365/Azure) | Broad connectors | Broad connectors |
| Full cloud security (CNAPP) | Data-first (pairs w/ Wiz) | Broadest CNAPP (leader) | Data-focused | Via Defender for Cloud | Data-focused | Data-focused |
| AI & AI-agent security | AI Guardian + Agent Guardian | AI-SPM (in CNAPP) | Some | Purview AI | Some | Some |
| Best fit | AI-native, data-first DSPM (+ AI security) | Broad cloud CNAPP (TechBag sells it) | On-prem/unstructured + DAG (TechBag sells it) | Already on M365 E5, bundled | Data intelligence + privacy breadth | Broad data governance (TechBag sells it) |
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Drag the sliders (data stores / sensitive-data volume; incidents per year; hour cost as loaded rate). Estimates contrast legacy data scanning (incomplete discovery, brittle regex classification, a firehose of findings, manual residency guesswork) vs Cyera DSPM (agentless AI-native discovery & classification, prioritised posture, know where data lives) — the wins are exposure found, breach cost avoided, and analyst time saved. Illustrative — TechBag scopes your estate.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.
Cyera is premium and quote-priced (by data estate / assets under management; in USD) — no public list. Treat any third-party figure as indicative only. Cyera bills USD; TechBag scopes the estate and handles INR/GST (18%) — quote current figures.
Best for seeing & classifying your data
Best for a broader rollout
Best value with TechBag
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Tell us your device counts and current tools — we’ll model it against what you spend today.
Take this into your next vendor call — including ours.
Do you actually know where all your sensitive data lives? Cyera discovers & classifies it agentlessly across cloud, SaaS, IaaS and on-prem.
Is your classification accurate, or brittle regex? Cyera is AI-native (claims >95% autonomous) — the foundation everything else runs on.
Getting a firehose of findings? Cyera delivers a prioritised, continuously-current posture — fix what matters first.
Need full cloud security too? Cyera is data-first — Wiz is the CNAPP (TechBag sells both; often pair them, don’t replace).
Risk centred on on-prem/unstructured + access governance? Varonis has that heritage (TechBag sells it) — TechBag advises honestly.
Heard ‘Gartner Leader’? Be precise: Representative Vendor in the DSPM Market Guide (2025). There is NO DSPM Magic Quadrant.
Need to know where personal data lives for DPDPA? Cyera answers it at the data layer — TechBag scopes residency & adds GST.
Cyera is premium, quote-only — TechBag scopes the estate, adds INR/GST invoicing (18%) and local support.
Scope Cyera DSPM (AI-native, agentless discovery & classification that maps your sensitive data everywhere and turns it into prioritised risk) — and let a TechBag advisor scope the estate, run a proof-of-value to validate classification on YOUR data, compare honestly vs Wiz/Varonis/Securiti, and add DPDPA-residency help, INR/GST and local support.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.