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Category: Identity & Access Management (AD / M365)by ManageEngineTechBag Intel Page

AD360

Secure the front door. Email is where most attacks arrive — AD360 is ManageEngine’s integrated IAM suite for Active Directory & Microsoft 365 — management (ADManager Plus), auditing/UBA (ADAudit Plus) and self-service/MFA/SSO (ADSelfService Plus), plus light governance, availableon-premises OR cloud, with Zia AI. The affordable AD/M365 identity play (not a full IGA) \u2014 from an India-champion (Zoho).

Integrated AD/M365 IAM — a fraction of enterprise IGAOn-premises OR cloud (data-localisation)India champion (Zoho) + Zia AI

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Free, vendor-neutral, 30 minutes

How it’s rated

Full scoreboard ↓
The category
management + audit + SSPR
IAM for AD / M365
The edge
vs SailPoint/Quest
Value + on-prem
Pricing
free AD tools, public
Per-domain/tech
Vendor
India champion (Zoho)
ManageEngine

Quick answer

ManageEngine AD360 is the integrated identity & access management (IAM) suite of ManageEngine (the enterprise IT-management division of Zoho Corp) — one identity platform for Active Directory and Microsoft 365 (and Exchange) environments. What it does: it BUNDLES ManageEngine's popular AD tools into a single console — ADManager Plus (AD/M365 management: provisioning, deprovisioning, delegation, bulk management and reporting), ADAudit Plus (real-time AD change auditing plus UBA/user behaviour analytics for threat detection), ADSelfService Plus (self-service password reset, MFA, single sign-on and password-policy enforcement), and Exchange/M365 management with access certification — so you MANAGE identities, SECURE and audit every change, and GOVERN access, all in one place. Its defining edge is VALUE and FOCUS: it makes AD/M365 identity management, auditing and self-service genuinely affordable and easy, with transparent per-domain / per-technician / per-object pricing (and free editions for some AD tools), deployed on-premises OR in the cloud — crucially for India, the on-prem option answers data-localisation. It's from ManageEngine, an India-champion: Zoho Corp is bootstrapped (no VC/IPO), headquartered in Chennai under founder Sridhar Vembu, with data centres in Chennai and Mumbai. ManageEngine says its software powers 280,000+ organisations worldwide including 9 of every 10 Fortune 100 companies. Its AI, Zia, is woven in. Honest scope: AD360 is superb for AD/M365 management, auditing, self-service and MFA — but it is NOT a full enterprise IGA platform; for deep identity governance (broad app provisioning, certification campaigns, SoD), SailPoint/Saviynt win, and Quest wins for the deepest on-prem AD migration/recovery. AD360 is the AD/M365 value play. TechBag scopes, licenses and supports it in INR/GST for Indian organisations. Read more ↓ Show less ↑
Part 01 · Orient

The ManageEngine platform family

This page covers AD360 — the integrated AD/M365 IAM suite. The rest of the ManageEngine estate:

Quick facts

30-second orientation
Product
AD360 — integrated IAM for AD / M365
Vendor
ManageEngine (a division of Zoho Corp)
The category
Identity & access management (AD-centric)
What it does
Manage, audit, self-service/MFA, govern AD/M365
Bundles
ADManager + ADAudit + ADSelfService Plus
Pricing
PUBLIC per-domain/technician/object — free AD tools
Deployment
On-premises AND cloud (data-localisation ready)
AI
Zia — agentic AI (rolling across the suite)
Vs
Quest, SailPoint, Saviynt, Microsoft Entra, Okta
In India via
TechBag — scoping, licensing, GST (India-HQ’d vendor)
Part 02 · Learn

Understand AD/M365 identity & access management before you buy it

Most product pages skip this. We start here — so you buy a capability, not a buzzword.

What is AD360?

ManageEngine’s integrated IAM suite for Active Directory & Microsoft 365 — management (ADManager Plus), auditing/UBA (ADAudit Plus), and self-service/MFA/SSO (ADSelfService Plus), plus light governance — available on-premises OR cloud, with Zia AI. The affordable AD/M365 identity play.

Heavyweight/cloud-only identity vs AD360 \u2014 the honest table

What consolidation actually replaces, dimension by dimension.

DimensionUnprotected / signature emailAD360 (ManageEngine)
CostEnterprise IGA: heavy, quoteAffordable per-domain/tech (free tools)
DeploymentCloud-only (rivals)On-prem OR cloud (localisation)
ScopeRaw AD tools / silosManage + audit + self-service, unified
AuditingCostly add-on / noneReal-time AD audit + UBA built in
Self-service / MFASeparate productSSPR + MFA + SSO included
EcosystemStandaloneManageEngine (SIEM, UEM, ITSM, PAM)
AINoneZia agentic AI
VendorForeign, VC/PEIndia-HQ’d, bootstrapped (Zoho)

ManageEngine AD360 is integrated AD/M365 identity & access management — management (ADManager Plus), real-time auditing/UBA (ADAudit Plus) and self-service/MFA/SSO (ADSelfService Plus), plus light governance — available on-premises OR cloud, with Zia AI, at a fraction of enterprise-IGA cost (free AD tools). From an India-champion (Zoho, Chennai). Full enterprise IGA? SailPoint/Saviynt. Deepest on-prem AD? Quest. Cloud-native identity? Entra/Okta. TechBag scopes tools + deployment and handles GST.

Under the hood

The five pieces of the platform

Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.

01
The management core

ADManager Plus

AD/M365 management

AD and Microsoft 365 management — user provisioning and deprovisioning, helpdesk delegation, bulk management, templates and 200+ reports — so identities are created, changed and removed safely and fast, without raw AD tools. The day-to-day identity workhorse. Manage AD/M365 without the pain.

02
The security lens

ADAudit Plus

Auditing & UBA

Real-time Active Directory change auditing plus user behaviour analytics (UBA) — every logon, permission change and object modification tracked, with anomaly detection for insider and account-compromise threats. See who did what, when. Audit and threat detection, built in.

03
The access layer

ADSelfService Plus

Self-service, MFA & SSO

Self-service password reset and account unlock, multi-factor authentication (MFA), single sign-on (SSO), and password-policy enforcement — so users help themselves and access is secured. Cut password-reset helpdesk load; add MFA. Secure, self-service access.

04
The governance

M365 & access governance

Govern access

Microsoft 365 and Exchange management plus access certification and reporting — review who has access to what, attest, and report for compliance — light identity governance over your AD/M365 estate. Govern access without a heavyweight IGA project. Right access, reviewed.

05
The edge

Affordable + On-Prem/Cloud + Zia

Value, choice, AI

Transparent per-domain / per-technician / per-object pricing (free editions for some AD tools), deployment on-premises OR in the cloud (data-localisation ready), and Zia AI woven in — integrated AD/M365 IAM without the enterprise-IGA cost or cloud-only lock-in. Value and choice, now AI-powered.

One agent on every machine, one console over all of them — modules attach without a second operational world.

Part 03 · Evaluate

Twelve capabilities. Manage, secure, govern.

AD360 gives you integrated AD/M365 identity management, auditing and self-service at a fraction of enterprise-IGA cost — on-premises or cloud — the IAM suite of portfolio, and paired with the human firewall.

Manage
Provisioning

User Provisioning & Deprovisioning

Create, modify and disable AD and Microsoft 365 users — with templates, automation and rules — so onboarding and offboarding are fast, consistent and safe (no orphaned accounts). Lifecycle done right. Right access, from day one to last day.

Manage
Bulk & templates

Bulk Management & Templates

Bulk-create and bulk-modify AD/M365 objects using templates and CSV — so mass changes (new joiners, reorgs, cleanups) take minutes, not scripts. Manage at scale, without PowerShell pain. Do a thousand as easily as one.

Manage
Helpdesk delegation

Secure Helpdesk Delegation

Delegate specific AD/M365 tasks (password resets, group changes) to helpdesk and non-admins — granularly, without handing out Domain Admin — with a full audit trail. Least privilege for the helpdesk. Delegate safely, not dangerously.

Manage
Reporting

AD/M365 Reporting

200+ pre-built AD and Microsoft 365 reports — inactive users, stale accounts, group memberships, licences, security — so you see and clean up your estate for hygiene and audits. Visibility, out of the box. Know your directory.

Secure
Real-time auditing

Real-Time AD Change Auditing

Audit every Active Directory change in real time — logons, permission and GPO changes, object modifications, lockouts — with instant alerts, so nothing happens in your directory unseen. The security lens on AD. See who did what, when.

Secure
UBA / threat

User Behaviour Analytics (UBA)

UBA baselines normal user behaviour and flags anomalies — unusual logons, mass changes, privilege abuse — to catch insider threats and compromised accounts that rules miss. Spot the abnormal. Threat detection on your identity plane.

Secure
MFA

Multi-Factor Authentication (MFA)

Add MFA to Windows logons, VPN, OWA and applications — with multiple factors (authenticator, push, biometrics, TOTP) — so a stolen password alone can't get in. Stop credential-based attacks. A second factor everywhere.

Secure
Password self-service

Self-Service Password Reset (SSPR)

Let users reset passwords and unlock accounts themselves — securely, from web, mobile or the logon screen — slashing the biggest helpdesk ticket category. Fewer calls, happier users. Passwords, self-served.

Secure
SSO

Single Sign-On (SSO)

Single sign-on to enterprise applications from one AD identity — fewer passwords, less friction, more control — with password-policy enforcement to keep credentials strong. One login, many apps. Access, simplified and secured.

Govern
Access certification

Access Review & Certification

Review and certify who has access to what across AD/M365 — attest access, spot excess privilege, and report for compliance — light identity governance without a heavyweight IGA project. Right access, reviewed. Govern the essentials.

Govern
On-prem OR cloud

On-Premises OR Cloud

Deploy AD360 on-premises (in your own environment) OR in the cloud — a genuine choice that data-localisation-sensitive Indian govt, BFSI and regulated organisations value for identity data. Your directory data, your way. Choice, not lock-in.

Govern
Zia AI

Zia — Agentic AI

Zia, ManageEngine's AI (rolling across the suite), brings AI to identity — anomaly insights, assisted analysis and (increasingly) autonomous agents — keeping AD/M365 IAM modern. AI woven into identity. Smarter, safer access.

See it, don’t just read it

Watch AD360 in action

The overview, getting started, and protecting M365 email.

ManageEngine IAM and SIEM (official)·Overview

Exploring IAM with AD360

The integrated AD/M365 IAM suite, walked through.

ManageEngine (official)·Company

ManageEngine — This is Our Story

The India-champion behind the product.

ManageEngine IAM and SIEM (official)·Related

ManageEngine Log360 product demo

The wider ManageEngine identity & security estate.

Want a live, India-context walkthrough on your own fleet?

Book a guided demo →
Why AD360

The endpoint catches what arrives. Email stops it arriving.

Here’s what genuinely sets AD360 apart (and when SailPoint/Quest/Entra fit).

01

Affordable, integrated AD/M365 identity — not a heavyweight IGA project

The core reason AD360 is chosen is VALUE — it brings AD and Microsoft 365 identity management, auditing and self-service together in one integrated, genuinely affordable suite, with transparent pricing and free editions for some tools. The problem it solves: Active Directory and M365 identity is complex and everyday — provisioning and deprovisioning users, delegating helpdesk tasks safely, auditing every change for security and compliance, and reducing the endless password-reset tickets. Raw AD tools are clunky and dangerous (over-privileged admins, no audit trail), while full enterprise IGA platforms (SailPoint, Saviynt) are powerful but expensive and heavy — overkill for organisations that mainly need to run AD/M365 well. There's a real gap between raw-and-risky and heavyweight-and-expensive. What AD360 provides: AD360 fills that gap — integrated AD/M365 IAM at a genuinely affordable price: One console — management (ADManager Plus), auditing and UBA (ADAudit Plus), and self-service/MFA/SSO (ADSelfService Plus) unified, so identity work happens in one place, not three tools. Transparent, published pricing — per-domain / per-technician / per-object, with clear editions and FREE editions for some AD tools (a real plus). Fast and easy — up and running quickly, no consultant-heavy multi-month project. Focused on AD/M365 — purpose-built for the Microsoft directory estate most organisations actually run. So you get capable, integrated identity management, auditing and self-service — covering the identity work most organisations need — at a cost and simplicity that's easy to justify. Why it matters: affordability plus integration means you run AD/M365 identity properly — safe provisioning, real auditing, self-service, MFA — without overspending on a heavyweight IGA suite you don't need. For the many organisations whose identity centre of gravity is AD/M365, AD360 is a compelling, pragmatic choice. (Honest note: for full enterprise identity governance — broad app provisioning, certification campaigns, SoD — SailPoint/Saviynt lead; AD360 targets AD/M365 management, auditing and self-service, not deep IGA.) The value: AD360 delivers integrated AD/M365 identity management, auditing and self-service at a fraction of enterprise-IGA cost — transparent pricing, free tools, fast setup. For pragmatic, affordable identity, this matters. TechBag helps organisations run AD/M365 identity affordably with AD360. TechBag helps you manage identity without overspending.

02

On-premises OR cloud — the data-localisation choice for identity data (a real India edge)

A defining strength of AD360 — especially for India — is that it runs BOTH on-premises AND in the cloud, so you choose where your identity data lives, which is a genuine advantage over cloud-only rivals for regulated, government and data-localisation-sensitive organisations. The problem it solves: identity data is the most sensitive data an organisation holds — who your people are, what they can access. Many modern identity tools (cloud-native IGA, cloud IdPs) are cloud-only, which is fine for many but a real problem for organisations that need or prefer to keep identity data on-premises or in-country: government bodies, BFSI (with RBI and regulatory data requirements), defence, and any organisation with data-sovereignty or localisation mandates. Cloud-only forces their hand. What AD360 provides: a genuine deployment CHOICE: On-premises — deploy and run AD360 entirely in your own environment (your data centre or private cloud), sitting right next to your on-prem Active Directory, so all identity data stays under your control, meeting on-prem/sovereignty mandates. Cloud — or choose the cloud option if you prefer no infrastructure to run. India data centres — for the cloud option, ManageEngine operates data centres in Chennai and Mumbai, keeping data in-region. Your choice — you decide based on your compliance, security and operational needs, not the vendor's. So organisations that CAN'T or WON'T put identity data in a foreign cloud — a significant share of Indian govt, BFSI and regulated buyers — can run mature AD/M365 IAM on-premises, which cloud-only rivals simply can't offer. Why it matters: the on-prem (and in-country cloud) option directly answers data-localisation, sovereignty and regulatory requirements that are increasingly important in India — it's a real, defensible differentiator, and it also fits organisations whose directory is still primarily on-prem AD. For organisations where identity-data location matters, this choice is often decisive. The value: AD360 runs on-premises OR in the cloud (with India data centres) — a genuine deployment choice that answers data-localisation and sovereignty needs for identity data. For regulated and Indian organisations, this matters. TechBag helps organisations deploy AD360 their way. TechBag helps you keep your identity data where it must be.

03

Manage, secure AND self-service — the whole AD/M365 identity job, together

A core strength of AD360 is that it covers the WHOLE everyday identity job — management, real-time auditing with threat detection, AND self-service with MFA — in one integrated suite, so you're not stitching together separate tools. The problem it solves: organisations often solve AD/M365 identity piecemeal — a management tool here, an audit tool there, a separate MFA/SSPR product — with no integration, duplicated effort and gaps. Identity needs management, security and access to work together. What AD360 provides: the three pillars, unified: Manage (ADManager Plus) — provisioning, deprovisioning, delegation, bulk management, 200+ reports across AD and M365. Secure (ADAudit Plus) — real-time change auditing plus UBA/user-behaviour analytics to catch insider threats and compromised accounts, with instant alerts. Self-service & MFA (ADSelfService Plus) — self-service password reset and account unlock, MFA (Windows/VPN/apps), single sign-on, and password-policy enforcement — cutting helpdesk load and hardening access. Govern — M365/Exchange management plus access review and certification for light governance. So you manage identities, watch and secure every change, and give users self-service and MFA — all in one console, integrated — rather than three disconnected tools. Why it matters: covering management, security and self-service together means fewer tools, integrated workflows, and no gaps — provisioning that's audited, delegation that's tracked, access that's MFA-protected and self-served. For AD/M365-centric organisations, this integrated completeness (at AD360's price) is compelling. The value: AD360 covers the whole AD/M365 identity job — manage, secure (audit + UBA), self-service (SSPR + MFA + SSO) and light govern — in one integrated suite. For complete, joined-up identity, this matters. TechBag helps organisations run complete AD/M365 identity with AD360. TechBag helps you do identity properly, affordably.

04

Part of one IT-management ecosystem — and now AI (Zia)

A strength of AD360 is that it's part of ManageEngine's broad IT-management ecosystem — so identity integrates with endpoints, service, monitoring and security — and it's gaining agentic AI (Zia), keeping it modern. One ecosystem, integrated: AD360 isn't a standalone silo — it's part of ManageEngine's 60+ product portfolio, and connects natively with the flagships: Log360 (SIEM) — so AD audit data and identity threats feed the security operations picture. Endpoint Central (UEM) — so identity ties to device management. ServiceDesk Plus (ITSM) — so user and access requests flow through the service desk. PAM360 (privileged access) — so privileged identities are governed alongside standard ones. So identity, security, endpoints and service connect in one IT-management ecosystem — rather than disconnected point tools — which is powerful for IT teams standardising on ManageEngine. Now AI-powered (Zia): ManageEngine is rolling Zia — its agentic AI — across the suite, bringing AI to identity: anomaly insights on the audit/UBA side, assisted analysis, and increasingly autonomous agents. So identity gets AI-driven insight and assistance, keeping it modern. Why it matters: being part of one integrated IT-management ecosystem means identity connects to the rest of IT (security, endpoints, service) — more value than a standalone tool — and Zia AI keeps it current. For organisations wanting an integrated, affordable, AI-modern IT-management stack (not a patchwork), ManageEngine's ecosystem is a real draw. The value: AD360 is part of ManageEngine's integrated IT-management ecosystem (security, endpoints, service, PAM) and gaining Zia agentic AI — an integrated, modern, affordable stack. For connected, AI-modern identity, this matters. TechBag helps organisations build an integrated ManageEngine stack. TechBag helps you connect identity to the rest of IT.

05

From ManageEngine — an India-champion (Zoho), bootstrapped and trusted

AD360 comes from ManageEngine, the enterprise IT-management division of Zoho Corp — a bootstrapped, India-headquartered champion — which matters for trust, value, India relevance and data localisation, especially for sensitive identity data. The India champion: Zoho Corp (ManageEngine's parent) is bootstrapped — no VC funding, no IPO — headquartered in Chennai under founder Sridhar Vembu, a genuine 'made in India, made for the world' story. ManageEngine has been in IT management since 2002, and says its software powers 280,000+ organisations worldwide, including 9 of every 10 Fortune 100 companies. For an Indian buyer, choosing an India-HQ'd, financially independent (bootstrapped) vendor for identity is a real, values-aligned plus. India relevance and data localisation: India is ManageEngine's fast-growing #2 market (10,000+ Indian customers), with data centres in Chennai and Mumbai and full on-premises options — directly answering India's data-localisation, sovereignty and regulatory (RBI/BFSI, government) needs for identity data. This is a defensible India edge. Broad, affordable, on-prem-or-cloud: ManageEngine's whole philosophy — affordable, transparently-priced, on-prem-capable IT management — fits price-sensitive, regulated and sovereignty-minded Indian organisations especially well, and the AD tools' free editions lower the barrier further. Via TechBag (Bengaluru-based), Indian organisations get AD360 with local scoping, licensing and GST invoicing — an India-HQ'd product, locally supported. The value: AD360 — from ManageEngine, a bootstrapped India-champion (Zoho, Chennai), with India data centres, on-prem options and affordable pricing — is a trusted, India-relevant, data-localisation-ready choice for identity. TechBag supplies it with local scoping and support. TechBag provides India's own IT-management champion, locally supported.

06

The honest scope

ManageEngine AD360 is the integrated IAM suite of ManageEngine (Zoho's IT-management division) — one platform for Active Directory and Microsoft 365 identity: management (ADManager Plus), auditing and UBA (ADAudit Plus), self-service/MFA/SSO (ADSelfService Plus), and light access governance — available on-premises OR in the cloud, with Zia AI. From an India-champion (bootstrapped, Chennai). The honest framing — strengths, fit, and competition: AD360's strengths are its VALUE (integrated AD/M365 IAM at a fraction of enterprise-IGA cost, transparent pricing, free AD tools), the on-prem-OR-cloud choice (a real India/regulated edge for identity data), completeness across manage/secure/self-service, the ManageEngine ecosystem, and Zia AI. The competitive landscape — candidly: SailPoint and Saviynt are the enterprise IGA leaders — deep, automated provisioning across many applications, access-certification campaigns, segregation-of-duties (SoD), broad connectors and full identity governance — and for organisations that need that depth, they win; AD360 is NOT a full enterprise IGA platform and doesn't pretend to be. Quest wins for the deepest on-premises AD tooling — advanced AD migration, recovery and management for the most demanding directory estates. Microsoft Entra (Azure AD) is the native cloud identity for M365/Azure — for cloud-first identity, SSO and conditional access, Entra is the default. Okta is the cloud-first, vendor-neutral identity/SSO leader for app-heavy, cloud-centric organisations. So the honest positioning: for affordable, integrated AD/M365 management, auditing, self-service and MFA — especially for AD-centric, cost-conscious, regulated or Indian organisations wanting an on-prem option — AD360 leads on value; for full enterprise IGA, SailPoint/Saviynt; for deepest on-prem AD tooling, Quest; for cloud-native identity, Entra/Okta. AD360 is the AD/M365 value play, not a full IGA platform. TechBag scopes AD360 honestly — the right tools and editions, on-prem vs cloud, comparing vs SailPoint/Quest/Entra where those fit — and licenses and supports it with GST invoicing.

A fraction of enterprise IGA
Integrated, free AD tools
On-prem OR cloud
Identity data-localisation ready
India champion + AI
Zoho (Chennai); Zia AI
Proof, not promises

The numbers behind the platform

0 AD tools, one console
ADManager + ADAudit + ADSelfService Plus
Integrated
0+ AD/M365 reports
inactive users, groups, licences, security
Visibility
0 deployment options
on-premises OR cloud (data-localisation)
The India edge
0 integrated ecosystem
SIEM, endpoints, service, PAM
ManageEngine
0 agentic AI (Zia)
anomaly insight, assist, automate
AI
0
ManageEngine since — India champion (Zoho)
Bootstrapped, Chennai

What your AD360 journey looks like

Day 0

Identity scoping (& deployment)

Your AD/M365 identity needs (management, auditing, self-service/MFA, governance), estate size, and — crucially — on-premises vs cloud (data-localisation? regulatory?). TechBag scopes it, advises the tools/editions, and compares vs SailPoint/Quest/Entra honestly.

Phase 1

Deploy & manage

Deploy AD360 (on-prem or cloud), connect AD/M365, and stand up ADManager Plus — provisioning, deprovisioning, delegation, bulk management and reporting. Get identity management live fast (the value shines here).

Phase 2

Secure & self-service

Turn on ADAudit Plus (real-time auditing + UBA) and ADSelfService Plus (SSPR, MFA, SSO) — cut helpdesk load, harden access, and see every AD change. From management to secured, self-service identity.

OngoingOptimise

Govern & integrate

Add access review/certification, integrate the ManageEngine estate (Log360, Endpoint Central, ServiceDesk Plus, PAM360), turn on Zia AI, and optimise licensing. TechBag supports you (GST; India-HQ’d vendor).

Trusted across regulated industries in 100+ countries

AD/M365-centric IT teamsGovernment & public sectorBFSI & financial servicesEnterprises (cost-conscious)IT services firmsEducation & healthcareManufacturingData-localisation-sensitive orgs10,000+ Indian ManageEngine customers280,000+ orgs (ManageEngine claim)AD/M365-centric IT teamsGovernment & public sectorBFSI & financial servicesEnterprises (cost-conscious)IT services firmsEducation & healthcareManufacturingData-localisation-sensitive orgs10,000+ Indian ManageEngine customers280,000+ orgs (ManageEngine claim)
Verified reviews

The review scoreboard

Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.

4.4
8000+ reviews*
87% would recommend
Value / affordability4.7
On-prem + cloud choice4.6
AD/M365 mgmt + audit + SSPR4.5
Full enterprise IGA depth3.8
5
53%
4
33%
3
8%
2
4%
1
2%

Quick poll — what’s driving your evaluation?

Talk to an advisor
Financial Services
We evaluated SailPoint and it was a massive, expensive IGA project we didn't need. AD360 gave us AD and M365 management, real-time auditing and self-service in one console — at a fraction of the cost, live in weeks. For AD-centric identity, the value is undeniable.
Head of Identity
Financial Services
Government
The on-premises option was decisive — as a regulated organisation we can't put identity data in a foreign cloud. AD360 runs in our own environment right next to AD, and ManageEngine has India data centres for the cloud parts. Data-localisation, solved.
Head of IT
Government
Manufacturing
ADSelfService Plus cut our biggest ticket category overnight — password resets now self-serve, and we added MFA to Windows and VPN logons. Helpdesk load down, security up. That alone paid for it.
IT Manager
Manufacturing
IT Services
ADAudit Plus gives us real-time change auditing and UBA — we see every AD change and get flagged on anomalies. Combined with management and self-service in one suite, it's the whole identity job in one place.
Security Analyst
IT Services
Education
The free editions of the AD tools let us start at no cost and prove value before buying the full suite. Transparent per-domain and per-technician pricing, no quote games. For a cost-conscious team, that mattered.
IT Administrator
Education
Retail
Honest: for full enterprise IGA — broad app provisioning and certification campaigns — SailPoint goes deeper. But our identity is AD and M365, and AD360 was clearly the right, affordable call. TechBag gave that honest comparison.
CISO
Retail
Healthcare
Delegating helpdesk tasks safely — without handing out Domain Admin — with a full audit trail changed how we run AD. Least privilege for the helpdesk, finally.
AD Administrator
Healthcare
BFSI
As an Indian enterprise, choosing an India-HQ'd, bootstrapped vendor (Zoho/ManageEngine) for our identity tooling felt right — and TechBag handled scoping, licensing and GST. An India champion, locally supported.
IT Director
BFSI
The market maps

Where everyone sits — the grids

Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the AD/M365 identity & access management market — tap any vendor to see why it sits where it does.

Grid 01 · The market

TechBag Email-Security Grid

Execution strength vs product vision — the classic market map, minus the paywall.

ChallengersLeadersSpecialistsVisionaries
AD360This page

Affordable AD/M365 IAM, on-prem OR cloud. This page's product.

Grid 02 · The architecture

Detection × Portfolio Integration

The grid nobody publishes — how strong the email detection is vs how integrated with the wider security portfolio.

Easy but shallowDeep & runnableLegacy toolsDeep but heavy
AD360This page

AD/M365 manage + audit + self-service + value.

Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.

Part 04 · Decide

AD360 vs the identity field

Quest, SailPoint, Saviynt, Microsoft Entra and Okta — honest lanes; the edge is VALUE + the on-prem-OR-cloud choice + integrated AD/M365 management, audit and self-service. Full enterprise IGA? SailPoint/Saviynt. Deepest on-prem AD? Quest. Cloud-native identity? Entra/Okta. We say so.

DimensionAD360Quest (on-prem AD)SailPoint (IGA)Saviynt (IGA)Microsoft EntraOkta
PositionAffordable AD/M365 IAM, on-prem OR cloudDeepest on-prem AD toolingEnterprise IGA leader (deepest)Cloud-first enterprise IGANative cloud identity (M365/Azure)Cloud-first SSO/identity leader
Cost / valueAffordable (free AD tools)Enterprise-pricedEnterprise IGA (highest)Enterprise IGAPer-user (P1/P2)Per-user
On-premises optionYes (on-prem OR cloud)Yes (on-prem AD focus)Mostly SaaSCloud-firstCloud-onlyCloud-only
AD/M365 management + auditFull: manage + real-time audit + UBADeep AD mgmt/migration/recoveryIGA over AD (not native mgmt)IGA over ADCloud-native (Azure AD)Not AD management
Self-service / MFA / SSOSSPR + MFA + SSO built inSome (add-ons)Governance-ledGovernance-ledMFA/SSO/Conditional AccessSSO/MFA leader
Full enterprise IGA (certify/SoD/provision)Light governance (access review)AD-focused, not IGADeepest IGADeep cloud IGAEntra ID Governance (growing)Okta IGA (growing)
Ecosystem (IT-management)ManageEngine (60+ products)Quest/One IdentitySailPoint platformSaviynt platformMicrosoft ecosystemOkta network
Best fitAffordable AD/M365 IAM, on-prem/localisationDeepest on-prem AD migration/recoveryFull enterprise IGACloud-first enterprise IGACloud-native M365/Azure identityCloud-first SSO/identity
Strong Partial / add-on Weak / externalCompiled from public vendor materials and review platforms for orientation; verify before relying on it.

Which email-security approach fits you?

Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.

Choose AD360 if…

  • You want affordable, integrated AD and Microsoft 365 IAM — management, real-time auditing/UBA, and self-service/MFA/SSO — in one console (with free AD tools to start)
  • You need (or prefer) an ON-PREMISES option for identity data — for data-localisation, sovereignty or regulatory reasons (a real India/regulated edge)
  • Your identity centre of gravity is Active Directory / M365, and you want it run well without a heavyweight enterprise-IGA project
  • You value an India-HQ’d, bootstrapped vendor (Zoho) with India data centres, the ManageEngine ecosystem and Zia AI

SailPoint / Saviynt if…

  • You need full enterprise IGA — broad automated provisioning across many apps, access-certification campaigns, SoD and deep governance

Quest if…

  • You need the deepest on-premises AD tooling — advanced AD migration, recovery and management for demanding directory estates

Microsoft Entra / Okta if…

  • You want cloud-native identity — Entra for M365/Azure, Okta for cloud-first, vendor-neutral SSO/identity
Do the math

What do email threats cost you?

Drag the sliders (count technicians/administrators; hour cost as loaded rate). Estimates contrast a heavyweight enterprise-IGA project or a raw-AD-tools/siloed setup (high cost, slow rollout, or missing auditing/self-service) vs AD360 (integrated AD/M365 manage + audit + self-service/MFA, on-prem/cloud choice, affordable, Zia AI) \u2014 the wins are dramatic cost saving vs enterprise IGA, fast deployment, fewer password-reset tickets, and deployment choice. Illustrative.

300
2510,000
800
₹300₹2,000

Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.

Current annual email-threat cost
₹3,60,000
Estimated annual savings
₹2,52,000
₹12,60,000 over 5 years
Turn this into a real quote →
Pricing & plans

Three ways to consume it

AD360 has transparent, PUBLIC pricing \u2014 licensed per-domain / per-technician / per-object with editions, and FREE editions for some of its AD tools, deployed on-premises OR cloud. It’s a fraction of full enterprise-IGA cost (SailPoint/Saviynt). Exact figures vary by tool/edition/deployment/counts/region and move over time \u2014 TechBag scopes the tools and counts and quotes current figures (ManageEngine publishes live pricing). India-HQ’d vendor; TechBag handles GST.

AD360 (per-domain / technician / object)

Best for affordable AD/M365 IAM

  • PUBLIC editions across ADManager, ADAudit & ADSelfService Plus — free editions for some AD tools
  • A fraction of enterprise IGA (SailPoint/Saviynt); AD/M365-focused
  • On-premises OR cloud — identity data-localisation ready

+ Platform add-ons

Best for a broader rollout

  • Scoped to your estate
  • Add-on modules as needed
  • Phased, right-sized deployment

+ On-prem / the ManageEngine estate

Best value with TechBag

  • On-premises option for identity data-localisation/sovereignty (vs cloud-only rivals)
  • Integrate Log360, Endpoint Central, ServiceDesk Plus, PAM360 — one stack
  • India-HQ’d vendor (Zoho); TechBag scopes tools/editions + handles GST

Buy it for less — TechBag pricing beats list

Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.

Get a discounted quote →

Get an India-ready quote

Tell us your device counts and current tools — we’ll model it against what you spend today.

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Evaluation kit

The 8 questions to ask every vendor

Take this into your next vendor call — including ours.

1
vs enterprise IGA

Considering SailPoint/Saviynt but it's overkill for AD/M365? AD360 delivers integrated AD/M365 management, auditing and self-service at a fraction of the cost — with free AD tools.

2
Deployment

Need on-premises for identity data (data-localisation, sovereignty, regulatory)? AD360 runs on-prem OR cloud — unlike cloud-only rivals.

3
Management

Struggling with raw AD tools and risky over-privileged admins? ADManager Plus gives safe provisioning, delegation and bulk management with an audit trail.

4
Auditing

Need real-time AD change auditing and threat detection? ADAudit Plus adds real-time auditing plus UBA (user behaviour analytics).

5
Self-service / MFA

Drowning in password-reset tickets? ADSelfService Plus adds SSPR, MFA and SSO — cutting the biggest ticket category and hardening access.

6
Pricing

Want transparent, affordable pricing? Per-domain / per-technician / per-object editions, with free editions for some AD tools — no quote games.

7
Ecosystem

Standardising on ManageEngine? AD360 integrates with Log360, Endpoint Central, ServiceDesk Plus and PAM360 — one IT-management stack.

8
India / vendor

Value an India-HQ’d, bootstrapped vendor with India data centres? ManageEngine (Zoho) fits. TechBag scopes and handles GST.

FAQ

Questions buyers ask

ManageEngine AD360 is the integrated identity & access management (IAM) suite of ManageEngine (the enterprise IT-management division of Zoho Corp) — one identity platform for Active Directory and Microsoft 365 (and Exchange) environments. It bundles ManageEngine's popular AD tools into a single console: ADManager Plus (AD/M365 management — provisioning, deprovisioning, helpdesk delegation, bulk management and 200+ reports), ADAudit Plus (real-time AD change auditing plus UBA/user behaviour analytics for threat detection), ADSelfService Plus (self-service password reset and account unlock, multi-factor authentication (MFA), single sign-on (SSO) and password-policy enforcement), and Microsoft 365/Exchange management with access review and certification. So you MANAGE identities, SECURE and audit every change, give users SELF-SERVICE and MFA, and GOVERN access — all in one place. Its defining edge is VALUE and FOCUS: it makes AD/M365 identity management, auditing and self-service genuinely affordable and easy, with transparent per-domain / per-technician / per-object pricing (and free editions for some AD tools), deployed on-premises OR in the cloud — crucially for India, the on-prem option answers data-localisation. It's from ManageEngine, an India-champion: Zoho Corp is bootstrapped (no VC/IPO), headquartered in Chennai under founder Sridhar Vembu, with data centres in Chennai and Mumbai. ManageEngine says its software powers 280,000+ organisations worldwide, including 9 of every 10 Fortune 100 companies. Its AI, Zia, is woven in. Honest scope: AD360 is superb for AD/M365 management, auditing, self-service and MFA — but it is not a full enterprise IGA platform (for that, SailPoint/Saviynt win). TechBag scopes, licenses and supports it in INR/GST for Indian organisations.

Ready for affordable AD/M365 identity \u2014 on-prem or cloud?

Scope AD360 (integrated AD/M365 management, auditing/UBA, and self-service/MFA/SSO at a fraction of enterprise-IGA cost, on-prem OR cloud, Zia AI) \u2014 and let a TechBag advisor choose the tools/editions, deployment (on-prem for data-localisation), and license it. Or compare vs SailPoint/Quest/Entra for full IGA, on-prem AD, or cloud-native identity.

Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.