Data Privacy Automation is Securiti’s original core — they coined PrivacyOps. Automate DSR/DSAR, consent, PIA/DPIA and breach — all discovery-driven, run off actual discovered data on the DataAI Command Graph. Now part of Veeam.
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This page covers Data Privacy Automation — the PrivacyOps original core. The rest of the Securiti platform:
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
Securiti’s original core — the product that coined PrivacyOps. It automates the whole privacy program: DSR/DSAR, consent, PIA/DPIA, breach and a Privacy Center — all run off actual discovered data on the DataAI Command Graph.
What consolidation actually replaces, dimension by dimension.
| Dimension | Survey-based privacy | Data Privacy Automation |
|---|---|---|
| Data inventory | Manual surveys, stale spreadsheets | Discovered data on the graph |
| DSR / DSAR | Manual scramble across systems | Automated off real data |
| Consent | Separate cookie / mobile tools | Universal (1st + 3rd + mobile) |
| Assessments | Questionnaires from memory | PIA/DPIA off discovered data |
| Breach | Email + spreadsheets | Notification workflows w/ deadlines |
| Platform | Fragmented point tools | One graph (privacy + DSPM + AI) |
| Vendor backing | (startup risk) | Now part of Veeam |
| Best fit | (varies) | Discovery-driven privacy automation |
Securiti Data Privacy Automation is PrivacyOps — automate DSR/DSAR, universal consent (1st + 3rd + mobile), PIA/DPIA and breach, all DISCOVERY-DRIVEN off actual discovered data on one graph (privacy grounded in reality, not stale surveys). Now part of Veeam. Honest: OneTrust leads pure privacy & consent breadth; Securiti’s edge is discovery-driven privacy on a unified data+AI platform. TechBag scopes modules, adds GST & the India DPDP framing.
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Securiti first discovers and maps personal data across clouds, SaaS, on-prem, files and databases onto the DataAI Command Graph, so it knows where it lives.
When a data subject or data principal requests access, deletion or correction, Securiti finds their data where it really lives and fulfils it within the legal deadline.
Collect, store and honour consent across first-party, third-party and mobile (cookie banners, preference centres, mobile SDKs), with one record per person.
Run PIA/DPIA assessments from real discovered data, and manage breaches with notification workflows that track 72-hour clocks and DPB notification.
DSRs, consent, assessments, breach and the Privacy Center all run off one graph that also powers DSPM, governance and AI security.
Sensitive data mapped by location and by who handles it — risk managed where the data lives, not at the network edge.
Securiti automates the whole privacy program off real discovered data — DSR, consent, assessments & breach — the PrivacyOps original of the Securiti portfolio.
Automate access, deletion and correction requests off the actual discovered data, within the legal deadline.
The graph shows where a person’s data lives, so deletion and correction reach every copy, with verification, not a survey’s guess.
A branded self-service portal lets data principals submit requests, manage preferences and see how their data is used.
Collect, store and honour consent across first-party, third-party and mobile, with one record of what each person agreed to.
Scan sites for cookies and trackers, serve compliant banners and preference centres, and honour opt-outs.
Manage granular preferences and honour universal opt-out signals such as Global Privacy Control wherever they apply.
Answer privacy and data-protection impact assessments from real discovered data, not a questionnaire filled in from memory.
Breach workflows track regulatory deadlines (GDPR 72-hour clocks, India DPB notification) and generate the right disclosures.
Automate data mapping and Records of Processing Activities (RoPA / Article 30) off discovered data flows, so records stay accurate.
Author, publish and keep privacy notices and policies current across sites and regions.
Built-in intelligence across DPDP, GDPR, CCPA/CPRA and hundreds of global privacy regimes, with obligations pre-mapped.
Every privacy function runs off discovered data via the DataAI Command Graph, the same graph behind DSPM, governance and AI.
The overview, getting started, and the core workflows.
Assessments answered off real data.
Living data maps, automated.
The Data + AI Command Center.
Want a live, India-context walkthrough for your environment?
Book a guided demo →Here’s what genuinely sets Securiti apart (and where OneTrust leads).
Most privacy programs rest on survey-based inventories that are stale once finished, so a deletion request means guessing which systems hold the data. Securiti discovers and maps personal data first, so DSRs are fulfilled where data really lives and a PIA/DPIA is answered from reality, not a questionnaire.
Privacy teams often run DSRs in one tool, cookie consent in another, assessments in spreadsheets and breaches in email. Securiti, which coined ‘PrivacyOps’, covers DSRs, consent, assessments, breach, policies and a self-service Privacy Center on one platform sharing one data foundation.
Privacy, security, governance and AI risk all ask about the same data, yet most firms answer them with separate tools. In Securiti, a DSR, a DSPM finding and an AI-governance control all draw on the same DataAI Command Graph, which is more consistent and less gap-prone than stitched point tools.
Veeam acquired Securiti in a deal closed in December 2025 (~$1.725 billion) to build a trusted data platform for safe AI. Founder Rehan Jalil became Veeam’s President of Security & AI, and Data Privacy Automation continues under its own brand. Integrations are evolving; confirm the roadmap.
Securiti automates DPDP obligations: consent, data-principal rights (access, correction, erasure), breach notification to the Data Protection Board, consent-manager patterns and data mapping. DPDP uses a negative-list model, not blanket localisation. Quote-priced in USD; TechBag adds INR/GST.
Securiti coined ‘PrivacyOps’ and automates the full privacy program off discovered data. OneTrust is the privacy market leader, deeper in pure privacy and consent, with 7,500+ customers; TrustArc, BigID, Osano and DataGrail compete in their lanes. Securiti is module-heavy and quote-priced.
Choose modules (DSR, consent, PIA/DPIA, breach, Privacy Center) and regimes (DPDP, GDPR, CCPA). TechBag frames it for DPDP.
Discover and map personal data onto the DataAI Command Graph, so DSRs and assessments run off real data, not a survey.
Turn on DSR fulfilment, universal consent, assessments and breach workflows, honouring rights off the discovered data.
Keep RoPA and policies current, run the Privacy Center, and expand to DSPM and AI. TechBag supports you locally (GST).
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
“When a deletion request arrives, Securiti already knows where that person’s data lives, so we fulfil it off reality, not guesswork.”
“Running DSRs, consent, assessments and breach on one platform with one data foundation replaced four fragmented tools.”
“PIA/DPIAs answered from real discovered data, not a questionnaire filled in from memory, made our assessments defensible.”
“OneTrust is the privacy leader and deeper in consent, but we wanted privacy on the same graph as our DSPM and AI governance.”
“One platform covered DPDP consent, data-principal rights and DPB breach notification plus GDPR. TechBag framed it and handled GST.”
“Universal consent across web, third-party and mobile, with one record per person, fixed a real mess. Teams now trust consent state.”
“Securiti’s Bangalore R&D and Veeam backing gave us confidence on longevity. TechBag scoped the modules and supports us locally.”
“Securiti prices by quote in USD. TechBag scoped just the privacy modules we needed, and added INR/GST and the DPDP framing.”
Analyst firms bury this view behind paywalls, and review-site grids score satisfaction, not fit for your estate. So here’s TechBag’s synthesis of the Data privacy automation market — tap any vendor to see why it sits where it does.
Execution strength vs product vision — the classic market map, minus the paywall.
Discovery-driven privacy on a data+AI platform. This page.
The grid nobody publishes — privacy-program depth vs discovery-driven + unified platform.
Discovery-driven + one graph (data + AI).
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
OneTrust, TrustArc, BigID, Osano and DataGrail — honest lanes. OneTrust is the privacy MARKET LEADER (deeper in pure privacy & consent); Securiti’s edge is discovery-driven privacy (off real data) on a unified data+AI platform (one graph, a consolidation play). Pure privacy leadership? OneTrust. We say so.
| Dimension | Securiti | OneTrust | TrustArc | BigID | Osano | DataGrail |
|---|---|---|---|---|---|---|
| Position | Discovery-driven privacy on a data+AI platform | Privacy MARKET LEADER (most entrenched) | Long-standing privacy specialist | Privacy from data discovery | Lighter, mid-market privacy | Developer-friendly privacy |
| Pure privacy & consent breadth | Broad, but OneTrust leads pure privacy | Deepest — 7,500+ customers, ½ Fortune 500 | Deep privacy specialist | Growing privacy features | Solid for mid-market | Solid, focused set |
| DSR / DSAR automation | Yes — fulfilled off discovered data | Mature DSR automation | DSR workflows | DSR off data discovery | DSR for mid-market | Strong DSR automation |
| Discovery-driven (off real data) | Yes — the core edge (the graph) | Discovery, less central | Survey-led mostly | Data-discovery heritage | Survey / lighter | Some discovery |
| Consent (1st + 3rd + mobile) | Universal consent management | Deep consent (CMP leader) | Consent module | Some consent | Cookie consent focus | Consent + preferences |
| Unified data+AI platform (one graph) | Privacy + DSPM + governance + AI, one graph | Broadening (governance/AI) | Privacy-focused | Data security + some privacy | Privacy-focused | Privacy-focused |
| Vendor backing / longevity | Now part of Veeam | Established leader | Established | Established | Independent (focused) | Independent (focused) |
| Best fit | Discovery-driven privacy on a unified data+AI platform | Pure privacy & consent leadership | Privacy-specialist depth | Privacy from data discovery | Lighter mid-market privacy | Developer-friendly DSR/consent |
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Securiti Data Privacy Automation is one of 18 dspm & data discovery products TechBag carries. The DSPM & Data Discovery guide narrows them to a shortlist and shows the reasoning. →
Drag the sliders (data-subject requests per month; hour cost as loaded rate). Estimates contrast survey-based DIY privacy (stale inventories, manual DSR scrambles, questionnaire assessments) vs Securiti (discovery-driven DSRs off real data, universal consent, assessments from reality, one graph) — the wins are faster, more accurate fulfilment and reduced compliance risk. Illustrative — TechBag scopes your estate.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models your actual environment and modules.
Securiti is priced by QUOTE (annual, modular — scales with data volume, estate size and modules; enterprise license agreements), in USD; no public list. Now a Veeam company. TechBag scopes the privacy modules you actually need (DSR/DSAR, consent, assessments, breach, Privacy Center), adds INR/GST, and frames it against DPDP — quote current figures for your estate.
Best for discovery-driven privacy automation
Best for a broader rollout
Best value with TechBag
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Tell us your requirements and current tools — we’ll model it against what you spend today.
Take this into your next vendor call — including ours.
Is your privacy built on stale surveys? Securiti runs DSRs and assessments off actual discovered data (the graph).
Honouring access/deletion requests on time? DSR/DSAR automation fulfils them off real data across your estate.
Consent scattered across web, third-party and mobile? Universal Consent Management gives one record of truth.
PIA/DPIAs from questionnaires? Securiti answers them from discovered data — defensible, not guessed.
Can you notify within 72 hours (and to the DPB)? Breach workflows track regulatory deadlines.
Want privacy on the same graph as DSPM, governance and AI? The DataAI Command Graph powers all of it — a consolidation play.
Weighing OneTrust (the privacy leader)? TechBag compares honestly — Securiti's edge is discovery-driven + unified platform.
Securiti is DPDP-ready with Bangalore R&D, now Veeam-backed — TechBag adds module scoping, INR/GST and the DPDP framing.
Scope Securiti Data Privacy Automation (automate DSR/DSAR, universal consent, PIA/DPIA and breach — all discovery-driven, run off actual discovered data on the DataAI Command Graph, now Veeam-backed) — and let a TechBag advisor scope the modules, compare vs OneTrust honestly, frame it against DPDP, and add INR/GST and local support.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.