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SuperHub
Distribution’s missing layer — the portfolio of tenant accounts as software: created in minutes, accessed with audit trails, and reconciled in real time.
How it’s rated
Full scoreboard ↓Quick answer
SuperHub is 42Gears' multi-tenant hub platform for the channel: distributors create, distribute and manage SureMDM Hub accounts for their reseller and MSP partners from a single interface — with controlled, secure access to customer environments, real-time visibility into licence usage and billing, and none of the manual IT workarounds that plague large-scale account management. If SureMDM manages devices and MSPs manage customers, SuperHub manages the layer above: the portfolio of tenants itself.
The 42Gears product family
This page covers SuperHub — the channel layer. The rest of the 42Gears lineup:
Quick facts
30-second orientation- Product
- SuperHub — SureMDM hub management for distributors
- Vendor
- 42Gears Mobility Systems (Bengaluru-born, 2009 · founder-run)
- Category
- Multi-tenant channel/tenant management
- For
- Distributors, large MSPs and resellers running many SureMDM accounts
- Does
- Create, distribute and manage SureMDM Hub accounts at portfolio scale
- Visibility
- Real-time licence usage and billing per tenant
- Access
- Controlled, secure, audited entry into customer environments
- Replaces
- Spreadsheet tenant registers and manual account workflows
- Ecosystem
- Built for 42Gears' 300+ partner network — and yours
- In India via
- TechBag — partner onboarding, GST invoicing, Tier-1 support
Understand channel operations before you buy it
Most product pages skip this. We start here — so you buy a capability, not a buzzword.
What is multi-tenant channel management?
MSP tools manage customers. Channel management manages the layer above: the portfolio of tenant accounts itself — who has which account, on what licences, billed how, accessed by whom.
SuperHub is that layer for the SureMDM ecosystem: distributors create, distribute and govern Hub accounts across their partner network from one interface.
Spreadsheet channel ops vs the portfolio platform — the honest table
What consolidation actually replaces, dimension by dimension.
| Dimension | Spreadsheets + tickets + vault docs | Portfolio platform (SuperHub) |
|---|---|---|
| Tenant register | A spreadsheet with a colour code | A console with search, state and history |
| New partner account | A fortnight of provisioning tickets | Templated creation in minutes |
| Customer access | Shared passwords in a vault doc | Scoped, granted, audited sessions |
| Licence counts | Quarterly archaeology | Real-time per-tenant ledger |
| Billing | Three spreadsheets and an argument | Usage reconciled to billing, live |
| Bulk changes | A week of tenant-by-tenant logins | One action across tenant sets |
| Compliance asks | 'We'll get back to you' | Audit trails by default |
| Cost shape | Ops labour eating thin channel margin | Portfolio ops as software |
Migration is incremental — import the book, switch workflows one by one, and delete the spreadsheet only when nothing references it.
The five pieces of the platform
Vendors love diagrams; buyers need to know what they’re actually operating. Here’s the whole platform, demystified.
Portfolio Console
Every partner and tenant account visible and manageable from one screen — the distributor's book of business as software instead of spreadsheet.
Tenant Factory
New SureMDM Hub accounts created and configured in minutes — partner onboarding stops being a ticket queue with a fortnight SLA.
Access Broker
Support engineers enter customer environments through granted, scoped, audited access — not shared passwords in a vault doc.
Licence Ledger
Real-time licence consumption per tenant, reconciled against billing — true-ups become arithmetic instead of archaeology.
Compliance Layer
Who accessed which tenant, when, and what changed — the evidence file channel compliance keeps asking for.
One agent on every machine, one console over all of them — modules attach without a second operational world.
Twelve capabilities. Provision, operate, account.
SuperHub replaces the tenant spreadsheet, the ticket-queue onboarding and the credentials doc with distributor-grade software.
Single-Pane Portfolio View
Every reseller, every tenant, every licence count in one console — the state of the book of business at a glance.
Rapid Tenant Creation
New SureMDM Hub accounts spun up and configured in minutes — partner onboarding at the speed the deal closed.
Account Distribution
Hub accounts assigned to reseller and MSP partners with the right scopes — the channel hierarchy modelled as it actually is.
Standardised Setups
Consistent tenant configurations from templates — every new account starts right instead of hand-built and drifting.
Controlled Customer Access
Engineers enter tenant environments through granted, scoped sessions — shared-password vaults and standing access retire.
Access Audit Trails
Who entered which tenant, when, and what changed — channel compliance's standing question, answered by default.
Real-Time Licence Visibility
Consumption per tenant, live — over-deployment surfaces the day it happens, not at renewal archaeology.
Billing Reconciliation
Usage mapped to billing per partner and tenant — the monthly reconciliation spreadsheet dies of obsolescence.
Partner Hierarchy Model
Distributor → resellers → MSPs → customers, modelled natively — visibility and permissions follow the real channel structure.
Tenant Lifecycle Management
Suspensions, migrations, offboarding and archival handled as workflows — the messy edges of channel business, systematised.
Bulk Operations
Changes applied across tenant sets in one action — the hundred-tenant policy update that used to be a week of logins.
Portfolio Reporting
Growth, consumption and health across the whole book — the numbers the vendor QBR and your CFO both want, exportable.
See the ecosystem it manages
The SureMDM platform whose tenant portfolio SuperHub operates — plus the MSP-layer context.
SureMDM by 42Gears — Unified Endpoint Management
The product whose tenants SuperHub manages at portfolio scale.
SureMDM by 42Gears — Unified Endpoint Management
SureMDM introduced by 42Gears.
SureMDM — The Enterprise Mobility Solution from 42Gears
The 42Gears platform the channel distributes.
Want a live, India-context walkthrough on your own fleet?
Book a guided demo →Every vendor tools the MSP. One tooled the distributor.
Here’s what genuinely sets SuperHub apart from the alternatives.
The layer above MSP tooling
MSP consoles manage customers; SuperHub manages the portfolio OF accounts — creation, distribution, licensing and access across the whole book. Distributors finally get tooling built for their actual job.
Onboarding at deal speed
Tenant accounts spin up from templates in minutes — the fortnight of provisioning tickets between 'deal closed' and 'customer live' collapses to an afternoon.
Licence truth, live
Real-time consumption per tenant reconciled against billing — over-deployments surface immediately, true-ups become arithmetic, and renewal season stops being archaeology.
Access without the vault doc
Scoped, audited entry into customer environments replaces the shared-credentials spreadsheet — the channel's ugliest security habit retires with a full trail behind it.
Built by the channel's vendor
42Gears runs a 300+ partner network — SuperHub is the tool they built for their own ecosystem's pain, productised for distributors who live it daily.
Margin lives in ops efficiency
Channel margins are thin; portfolio-ops labour is where they leak. Systematising tenant creation, access and reconciliation is directly a margin play.
The numbers behind the platform
What your SuperHub journey looks like
Portfolio census
TechBag maps your tenant book — accounts, partners, licence counts, access practices — and the ops labour each consumes.
Portfolio imported
Existing SureMDM accounts brought under SuperHub; hierarchy modelled; the spreadsheet frozen (not yet deleted — we know).
Workflows switched
New tenants via templates, access via scoped grants, reconciliation via the ledger — process by process, the old ways retire.
Channel ops steady state
Onboarding at deal speed, real-time licence truth, audit trails by default — and the spreadsheet finally deleted. TechBag supports throughout.
Trusted across frontline industries in 170+ countries
The review scoreboard
Modelled on Gartner Peer Insights structure. *Counts and breakdowns are illustrative pending verified review collection.
Quick poll — what’s driving your evaluation?
Talk to an advisor“Ninety tenant accounts lived in a spreadsheet with a colour code only one person understood. Now they live in a console with a search box.”
“Partner onboarding went from two weeks of tickets to same-day. Our resellers noticed before we announced it.”
“Real-time licence visibility caught an 800-seat over-deployment the week it happened. That single catch paid for the year.”
“Support engineers get scoped access to a customer tenant with an audit trail. The shared-credentials doc is finally deleted.”
“The vendor QBR used to take a week of data pulls. Portfolio reporting exports it in an afternoon.”
“It's specific to the SureMDM ecosystem — that's its power and its scope. If your book is multi-vendor, this covers the 42Gears slice.”
“Templated tenant creation means every new account starts consistent. Drift used to begin at birth.”
“Billing reconciliation stopped being a monthly argument with three spreadsheets. The ledger is just… true.”
Where everyone sits — the grids
Analyst firms bury this view behind paywalls, and G2 retired its Grid. So here’s TechBag’s synthesis of the channel operations market — tap any vendor to see why it sits where it does.
TechBag Channel-Ops Grid
Execution strength vs product vision — the classic market map, minus the paywall.
Purpose-built for the distributor layer of the SureMDM ecosystem — a niche with essentially no direct rival. This page's subject.
Portfolio Capability × Usability
The grid nobody publishes — portfolio-ops capability vs whether channel teams can actually run it.
Deep portfolio operations at product-grade usability — for its specific ecosystem.
Positions are TechBag’s illustrative synthesis of public review-platform data and vendor documentation — not a reproduction of any analyst graphic. Verify before relying on it.
SuperHub vs the ways channels actually operate
An honest matrix: the main competitor is a spreadsheet, and we priced its true cost.
| Dimension | SuperHub | Manual ops (spreadsheets) | SureMDM Hub alone | Generic MSP consoles | Custom-built portal |
|---|---|---|---|---|---|
| What it is | Distributor-grade tenant platform | The default disaster | MSP multi-tenancy | RMM/PSA multi-tenant | Your dev team's portal |
| Channel hierarchy (distributor→reseller→MSP) | Native | A folder structure | Single-level | Single-level | If you built it |
| Tenant creation speed | Minutes, templated | Weeks | Fast per-account | Fast in-stack | Depends |
| Licence & billing visibility | Real-time ledger | Quarterly archaeology | Per-account views | In-stack reporting | If you built it |
| Audited customer access | Scoped + trailed | Shared passwords | Role-based | Role-based | Usually not |
| Cost & lift | Channel licensing | Free + margin leak | Included | Per-stack | Dev budget forever |
| Best fit | 42Gears channel players | Nobody | Single MSPs | Single-stack MSPs | Teams with spare devs |
Which channel-ops approach fits you?
Honest fit signals — because the fastest way to lose your trust is to pretend one product wins every scenario.
Choose SuperHub if…
- ✓You distribute or resell SureMDM across many partner/customer accounts
- ✓Tenant ops live in spreadsheets and ticket queues today
- ✓Licence/billing reconciliation eats days per month
- ✓Audited customer access is a compliance requirement
SureMDM Hub alone if…
- ✓You're a single MSP managing your own customers
- ✓No partner layer beneath you
Generic MSP consoles if…
- ✓Your book is a different vendor's stack entirely
Manual ops if…
- ✓The portfolio is under ~10 tenants and stable (revisit at growth)
Custom portal if…
- ✓You have permanent dev capacity and very unusual needs
What does manual tenant ops cost you?
Drag the sliders (count tenant accounts; use IT-hour cost as the loaded ops-hour rate). Estimates assume ~5 ops-hours per tenant per year on creation tickets, access management, licence archaeology and billing disputes, with ~70% removed by templates, scoped access and the live ledger — illustrative and conservative.
Loaded cost = salary + overheads per productive hour. Illustrative only — your TechBag quote models actual device counts and modules.
Three ways to consume it
SuperHub prices as channel licensing aligned to your distribution agreement. TechBag runs the conversation end to end with GST invoicing.
Distributor
Best for partner-network operators
- Full hierarchy: disti → reseller → MSP
- Templated tenant factory
- Portfolio ledger & reporting
MSP group
Best for multi-brand MSPs
- Tenant sets by region or brand
- Scoped access for support pods
- Bulk operations across the book
With the 42Gears estate
Best paired with partner economics
- Tooling + partner programme together
- TechBag negotiates both
- One relationship for the channel play
Buy it for less — TechBag pricing beats list
Whatever the list prices above, TechBag negotiates a significantly better deal — with GST-compliant INR invoicing and local support. Ask us for your discounted quote.
Get an India-ready quote
Tell us your device counts and current tools — we’ll model it against what you spend today.
The 8 questions to ask every channel-platform vendor
Take this into your next vendor call — including ours.
How many tenant accounts exist, really? The census usually finds orphans — start there.
Create a templated tenant during evaluation and time deal-to-live. That number is partner experience.
Where do customer-environment credentials live today? If the answer is a doc, this section pays for the product.
Run one month's real billing against SuperHub's usage ledger and count the discrepancies found.
Model YOUR actual channel (distributor→reseller→MSP→customer) and verify permissions follow it.
Apply one change across a tenant set and compare with the manual week it used to take.
It manages the SureMDM ecosystem — map which slice of your multi-vendor book that covers.
Ask TechBag about 42Gears partner-programme economics alongside the tooling — they compound.
Questions buyers ask
Ready to evaluate SuperHub?
Scope a portfolio import, or bring your tenant spreadsheet (we’ve seen worse) and let a TechBag advisor price the ops labour it eats.
Stats, ratings, review counts and pricing are illustrative and sourced from public materials; verify before purchase.